Do Artists Need Logos? The Research Is Inconclusive…

Some of the most successful artists in the world lack a defined logo, signature, or even a well-strategized branding visual. All of which raises the question: do fans really care either way?

As part of a joint research project with merchandising authority Jakprints, we started researching the topic with more than a thousand, chart-topping artists.  At a top level, the data shows that logos are important in certain genres, and relatively unimportant in others.

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And, over time, the trend seems to be towards increased
artist branding and logos.

 

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