Sales of track downloads are declining for the first time ever in the history of the format. Now, it looks like digital albums are headed towards the same fate.
According to half-year stats shared with Digital Music News by Nielsen Soundscan, digital album sales are up just 6.3 percent on the year, on relatively low volumes. Which means, the entire concept of digital, bundled albums are unlikely to seriously get off the ground.
Which sort of looks like this, just time-shifted a few years.
But percentages are misleading, right? Here’s a look at absolute digital album sales, year by year. As it stands right now, CD album sales are still about 30 percent greater than digital album sales, despite years of double-digit declines.
This is what things typically look like right before the plateau.