When do most fans purchase concert tickets, why do they purchase them, and at what price points?
The following data comes from Thrillcall, a concert discovery platform that uses daily offers, alerts, and other tactics to maximize impulse event purchases.
This doesn’t speak for all concert purchases, of course, but it gives a taste and could be representative. Thrillcall has been collecting this data since early 2012, when the company launched its mobile app.
Here are just some of the nuggets.
Day of Week.
The highest number of ticket purchases are made on Thursday, equaling 25% of total purchases.
Time of Day.
65% of purchases are made between 10:00 am and 3:00 pm local time.
18% of total ticket sales take place between 5:00 pm and 11:00pm local time.
The most commonly purchased price point is $20-$25, with 35% of tickets purchased in this price range.
Special Offers & Exclusives.
Within the first two hours of going live, 22% of offer tickets are purchased.
Within the first two hours of going live, 45% of Thrillcall’s exclusive offers are purchased.
Interesting data but if $20-25 is the most common price point, I don’t think they are surveying the whole ticket market – most likely the Brooklyn hipster market demo.
This just in:
Most artists are not Paul McCartney selling £150 tickets months in advance.
I subscribe to many ticket sites and they all send their ticket updates on a thursday.
They usually promote the friday 9am sales but also list all the other on sale shows….
Fans of acts also get the buy a day early offer direct from the band, again on the thursday before the friday general on sale day.
I am sure these are the reasons Thursday is the main day for ticket sales.