Updated: Apple has now disclosed that iTunes Radio will launch on Wednesday, September 18th.
‘Pandora killers’ come and go, but there’s good reason to regard Apple’s iTunes Radio (aka ‘iRadio‘) as an extremely dangerous, earth-scorching threat that will destroy all things. That is, possibly starting as early as today (Tuesday), according to some floating rumors.
So, be very afraid? According to NPD Group researcher Russ Crupnick, the iTunes-integrated app has several enormous advantages over its nearest rival.
1. iTunes Is Very Massive.
NPD estimates that 67 million consumers have used iTunes in the past three months alone.
2. iTunes Store Downloading Is Also Massive.
According to NPD data, 1 out of 3 iTunes users report purchasing a download from the store — either an album or an individual track.
3. Radio Usage Among iTunes Users Is Also Massive.
Nearly half (48 percent) of iTunes users who bought a music download from iTunes in the past three months also listen to Pandora, Spotify, or other internet radio or an on-demand music service.
4. They Already Love Streaming.
More than half (53 percent) of US web users age 13 and older reported using a video service for music, such as YouTube or Vevo.
5. iTunes Users Love Pandora…
Pandora is the most popular radio service among active iTunes users: 42 percent of iTunes users also use Pandora.
6. iTunes Users Already Love iRadio.
35 percent of iTunes users expressed interest in trying a radio service offered by iTunes.
Note: These users were provided a description of an iTunes radio service similar to the anticipated iTunes Radio application.
7. It’s Free.
The key appeal of the service, mentioned by 51 percent of iTunes users, was the fact that it was free. And in a battle of free versus free, guess who wins?
Bonus: For Crupnick’s 5 reasons why iRadio isn’t necessarily a Pandora Killer, see comments below…
Image by Pilgrim on Wheels, licensed under Creative Commons Attribution ShareAlike 2.0 Generic.