TuneCore has partnered with INDmusic to maximize YouTube monetization for artists.
INDmusic customers now have access to TuneCore Publishing Administration. For TuneCore artists, INDmusic will “use strong, proprietary Content ID query tools to find more uses of the artist’s music in user generated content, then authorize YouTube to put ads on those videos“.
TuneCore will handle composition rights and INDmusic will oversee sound recording rights. Artists will get to keep 90 percent of composition royalties and 80 percent of sound recording royalties. If artists choose to include their own YouTube channels, they will keep all of those royalties.
INDmusic is a certified YouTube partner and YouTube’s “largest independent music network”. TuneCore, which has been a turbulent beast of late, now describes itself as the “premiere digital music distributor and publishing administrator,” all part of an evolving DIY land-grab. “Together, our teams are the best in the business in resolving rights disputes, collecting royalties for artists and providing transparent accounting. We’re also offering the highest payout to artists,” TuneCore President and COO Scott Ackerman boasted.
Which brings us to the beef: former (and abruptly ousted) TuneCore CEO Jeff Price now heads Audiam, which specializes in YouTube monetization. Which means TuneCore is going after Audiam’s emerging marketshare, and conspiring with allies to do it.