The Echo Nest Goes ‘All NSA’ With a Music-Based User Tracking Feature…

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The Echo Nest knows what songs you listened to last summer.

They’re calling their new music advertising solution “Music Audience Understanding,” a concept they feel will change the streaming radio advertising game.  Music Audience Understanding will use listening habits to predict demographic and “psychographic” information about listeners.

In other words, a complete breakdown of who you are and what you’re likely to buy, based on what you listen to.

These are some of the things The Echo Nest says they can now predict about music fans:

  • Age and gender
  • Affinity for 20 lifestyle categories (e.g. Foodies, Gamers, Pro Sports)
  • Affinity for 710+ music genres
  • Music behavioral segments such as “mainstreamness” and “freshness”

One of the first companies to make use of their new service is TargetSpot, “the largest digital audio advertising network” (according to The Echo Nest). TargetSpot’s clients include McDonald’s, Microsoft, and Warner Brothers.

The Echo Nest says they will not be using any personally identifiable information (that is, while narrowing down every last preference, habit, and targeted product you might buy).

3 Responses

  1. TuneHunter

    They are very advanced but totally lost!
    Brilliant services that are overdue for monetization.
    No less than 39 cents for each new tune connection. Why are they free?

    • TuneHunter

      Dr. Ek told them that they must be free.
      For total pleasure they will search and dig thru the music house and deliver to you for free absolutely all tunes deserving your attention. So convenient!
      …and they got to do it for free or Amish folks will get the gear and take over the customer base. Wow!

      TOTAL ABUSE OF “FAIR USE DOCTRINE” where is RIAA and labels?