Back to Black Friday: Most Record Store Day Customers Are in Their Early 20s…

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Will you brave the madness that is Black Friday?

…or should I say Back to Black Friday, Record Store Day’s fifth annual Black Friday takeover?  The offshoot of Record Store Day is designed to give indie record stores a piece of the corporate retailer-propelled madness.  Record stores will have exclusive and limited releases, many of them vinyl.  There are exclusive vinyl releases from Bob Dylan, Flaming Lips, Lady Gaga, Vince Guaraldi Trio, and many more.

Record Store Day’s original April holiday started in 2007.  Which is phenomenally well-timed to around the time vinyl sales began to climb.  Vinyl sales in the U.S. are now up about 30 percent every year.  In turn, sales for the two RSD events are expected to exceed $20 million this year.

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Here’s where this gets even more interesting: Michael Kurtz, RSD’s co-founder, told USA Today that RSD vinyl sales are trending younger. In 2007, the average customer age was 49, now it is 23.  Kurtz also estimates that customers under 25 are buying 70 percent of the vinyl, saying: “It’s the young generation’s thing. They’ve adopted it“.

Image by Death Waltz Recording Co., licensed under Attribution 2.0 Generic (CC by 2.0).

6 Responses

  1. Mad

    I can’t believe store are open and people are shopping this is a family holliday.

  2. FarePlay

    High praise and congratulations to Michael Kurtz, founder of Record Store Day, for accomplishing so much by stepping up for indiependent record specialty shops at a time when many had written them off as dead.  

    Clearly the many artists who have supported record store day over the years agree. 

  3. Stephen Aristei

    I think this report, and many more to follow will finally shine the light bright enough on the fallacy of all those WEA and CBS reports to Wall Street during the 70’s, 80’s and yes into the 90’s when they would tout the “average age of the average record buyer was in the mid to upper twenties, and beyond”…….The recent survey shows the age drop from 49 to 23……Wow, that’s a pretty significant drop…….Now, watch how each year, the age will significantly “drop” even more……Am I a genius for having predicted this and the resurgence of vinyl?…Hell no !….Simply a student of “history”….Who of you can remember the first “gasoline crunch” in America…..The record industry was supposedly dying and then they (who ever “they” are), discoverd the existance and consistancy of sales and return of “Jazz”……As if it had never existed before ? No, simply a student of “history”, ….The history of the industry that I have been a part of for over 40 years…….And although many sociologists will give you a multitude of reasons why…..History does tend to repeat it’s self ! The little shits who claimed that the “internet” was the end of brick and mortar retail, will soon realize that the “market simply changed”, but nothing “died”….(except maybe their overly inflated egos), and NO….Vinyl is not dead, and neither are CD’s, and Streaming has not “taken over”. Without leadership, the record business, as any industry going through huge changes “floundered” and now, as time progresses, we will simply see that record companies can not simply offer “one configuration of product” and each configuration must be marketed differently…And vinyl, cd’s, streaming, etc. are all going to be a part of their arsenal of tools through which they will market, promote and sell their product….Music & the artists who create it…..The Record Industry will have to become as sophisticated as those college graduates who received “master’s degrees” in the “Record Industry”…..LOL and as whiley and street smart as those geniuses who created one of the most exciting industries the world has ever known, with a roll of the dice ! And No…we are not in the 60’s, we are in the late 30’s early 40’s…but now “time” is won’t be to much longer !

    • Sonya

      You might be right in saying that all configurations will have to be sold. After all they now are selling the Vintage Record Players that have all formats, except 8 track. I still have my Record, CD and Cassette Collections.That’s about as far as it goes for me. I think many are realizing that they can easily sell these products and make money with them. Visiting, places like Amazon and Ebay I am amazed at the amounts some of these products are going for and there are some whole hearted collector such as myself who keep them for personal reason. I don’t see it going any further than that, but time does tell all.

  4. Erik P

    Weird…when I post this link on G+ the article title comes up as “UGG Boots, Clothing, Accessories on SALE | Shipped Free.” lol I tried it several times. Just an FYI