Forget Music Discovery. Shazam Is Now a ‘Media Engagement Company’…

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It looks like Auto-Shazam is more than just a slightly creepy feature that always tracks the media you consume.  Instead, it’s part of Shazam’s push to fully engage users.  Shazam is no longer centered around music discovery; it now sees itself as a “media engagement company”.

In that light, the Shazam’s television discovery capabilities have expanded.  The app will identify the show, the music in the show, and provide further information.  Shazam also includes purchase links.

The strategy seems to be working out, according to news reported by Re/Code.

Shazam is raising around $20 million at a valuation of $500 million.

Shazam says they are now at 88 million monthly active users, up from 60 million last year. Presumably, some of these users are unwittingly running Auto-Shazam in the background.

3 Responses

  1. TuneHunter

    So impressive, so many beautiful icons, wow! They must call Guardian for video conference!

    Well they are those with no balls to ask for payment for brilliant service they provide, mostly to the looters.
    The net result: music with no home spilled all over the streets ready for rape.

    • TuneHunter

      Looks like in 7 months they have burned $40 million from Mr. Slim and new sucker needs to propel the kindergarden.

      • @maxmobilenyc

        …..and Shazam does not even own their technology! They license it. Nice payday for the tech owners.