Troubled Topspin Acquired by Beats Music…

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Price tag?  Unknown, though quite possibly peanuts.  The acquisition follows a fairly massive layoff round at Topspin, rumored to involve more than half of Topspin’s employees.  Investors have also been rumored to be banging for an exit – any exit – for years.

The acquisition deal was just announced by Beats Music CEO Ian Rogers, formally Topspin CEO Ian Rogers.  This was posted by Rogers in a blog post this morning on


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When I left Topspin for Beats just over a year ago, I was inspired by Beats Music’s vision to merge the artist tools with a streaming music service. I wrote then, “This is the next step in the evolution of the way fans find the music they love and connect directly with the artists who make it.”Beats Music was conceived with a grand and unique vision to unite the world of music listeners and music creators.  In January Beats Music launched with the start of its own Artist Tools features including Topspin integration — allowing artists to update their profile page with custom images and merch offers.  Over the next several months you’ll see our platform reveal many exciting new features, providing new ways to discover music and engage with your friends and the artists that create it.

Today Beats Music is excited to announce a deal to acquire Topspin to help us achieve this unique vision.

The acquisition brings a team of talented people who have spent years working on building and fine-tuning the artist-to-fan connection into the Beats Music experience.  Topspin + Beats Music combines music discovery and direct relationships between artists and fans in a revolutionary way.

Topspin artists, please see Topspin’s blog post and FAQ for specific questions. Topspin partners, please know we’ll be honoring the agreements made by Topspin and assigned to Beats Music.  Since ecommerce isn’t our core business, we’ll be working with the Topspin team to find the best possible partner to handle Topspin’s ecommerce and fulfillment in the coming weeks.

A desire to be of value to artists in all facets of their career is in Beats Music’s DNA. We’re committed to establishing Beats Music as a conduit for the artist-fan relationship, a platform where artists have a voice,  and a provider of useful data and analytics on how fans  interact with artists and their music. This acquisition puts our money where our mouth is.”


Image by USAG-Humphreys, licensed under Creative Commons Attribution 2.0 Generic (CC by 2.0).  Written while listening to Rhye.

9 Responses

  1. Me

    So how does this affect Topspin’s deal to provide merch on Spotify?

    • Paul Resnikoff

      Beats says this won’t affect existing relationships. But that’s what they always say!

      • john

        It’s actually worded trickily, it doesn’t say that the existing relationships will be intact, but that the original items you put on spotify and mtg will be intact. I’m assuming spotify will be figuring out their own solution for this soon.

        • Me

          To be honest, I don’t even know why Spotify used a 3rd party service for this. Considering it’s just a matter of adding URLs to artists’ webpages/webstores, it seems like a pretty easy thing for Spotify to do on it’s own.

  2. music lol

    i’m sure ian did a great job getting the best price he could in buying a company he still has equity in. /s

    is there no oversight at any of these companies?

  3. Yaaaaaaaaawn

    Beats buys some spare parts that’ll rot in the garage. Topspin alums save a little face. Ultimately a meaningless acquisition and non-story. Move along.

  4. Willis

    Not only will this help Beats connect artist to fans, it will help Beats get closer to bankruptcy more quickly. Game over.

  5. Danwriter

    “The acquisition deal was just announced by Beats Music CEO Ian Rogers, formally Topspin CEO Ian Rogers.”

    Res ipsa loquitur

  6. Ian fan

    well done ian. tank company #1. quit to run company #2. Use company #2 money to buy company #1 so you get paid twice. Creating actual value for your artists? I guess you’ll get to that later.