Spotify Thinks They’ll Be Bigger than iTunes in Europe…

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iTunes may have close to 800 million registered accounts, but Spotify thinks they’ll soon be dominating iTunes in Europe.

Spotify’s head of European label relations, Kevin Brown, told MusicWeek: “Some of our partners are saying Spotify is now generating more revenue each month across Continental Europe than iTunes…

Brown went on to say:

“Given that download sales are declining and Spotify is growing rapidly, particularly in the UK, it is only a matter of time before Spotify is bigger than iTunes across Europe as a whole.”

Spotify also says that iTunes is not their primary competitor:

“We’re still put in the same bucket as iTunes by some labels, whose music then appears on YouTube. That drives me nuts.”

Spotify recently partnered with the Sunday Times and Vodafone, which is responsible for much of their U.K. growth.

In March 2013, Spotify announced that they had 24 million active users and 6 million paying subscribers. They have not announced any numbers since, but sources to The Guardian say Spotify is waiting to surpass 10 million paying subscribers before their next announcement.


When Nina Ulloa isn’t writing for DMN she’s usually reviewing music or at a show. Follow her on Twitter.

18 Responses

  1. Anonymous

    Spotify is a museum. iTunes is where you hear new exclusive releases.

    What do you think most people want? 🙂

    • PiratesWinLOL

      The growth of streaming and the rapid decline of MP3 sales makes it very clear what people want.

      Also what new exclusive releases are you talking about? Beyonce again, which actually has made some of her most recent garbage available on Spotify? Anyone else? Give us at least 10 names and make a proper case for yourself.

    • GGG

      Your arguments are so dumb.

      I listen to brand new music on Spotify literally every single day. And I’m using literally the correct way, not in the dumb wrong way everyone uses it nowadays.

  2. visitor

    “Some of our partners are saying Spotify is now generating more revenue each month across Continental Europe than iTunes…“

    – might that be the partners without music on itunes? LOL… let’s give Spotify 10m paid subscribers, here’s the math…

    10m Subs x $120 per year = $1.2b gross

    $1.2b gross x .70 (70% paid to rights holders) = $840m to rights holders

    so some how using magical unicorn math, that $840m is now MORE than the BILLIONS that Apple is generating for rights holders… wow, just wow… some people are pretty gullible.

    one more time… it’s just math…

    • TuneHunter

      They are very busy to shrink music related revenues from 150 billion to possibly, if they work hard and they are lucky, to 25 billion in 2025

      500 million subs at $4 / month is just 24 billion a year – and this 500M will never happen!

      • TuneHunter

        …and subs are trending to avg. $4 not $10 you are using for your calculations.
        To get 500M some markets will be sold at $1.5 per human.

        • visitor

          so the math doesn’t work however you slice it and sub fees are dropping… who is on acid that believes this will ever scale?

          • Anonymous

            It might be some new, secret type of drug.
            Humans on acid would come up with better revenue maker! …so they can have more acid 🙂

            Why Apple, Amazon and Google is stampeding in to same blind hole?

          • Anonymous

            Apple, Amazon etc are going into streaming because as an aggregator / distributor it doesn’t matter where you make the margin. If the labels have sold the farm, and streaming revenue is the only margin left, they might as well get their marketshare, which is the only game left on the margin.

          • TuneHunter

            They have given away the farm out of shortage of creativity.
            Parker / Ek duo needed just Facebook endorsement to capture relatively bright folks into this new cult.

  3. RealistiC

    One day. Not too far off. Us artists and similar content makers.. are going to become frustrated enough. Desperate and frustrated enough to hire a massive swath of the currently hungry and out of work lawyers, to sue ALL the internet providers in a MASSIVE class action suit for aiding and abetting these pirates ships still afloat such as Spotify. The resultant suit will result in a final assertion of content holders rights and the quick demise of these ” Free Stuff ” pirates. How bout you? How sick and tired are you of being ripped off? Frustrated enough yet?

    • Nina Ulloa

      These streaming services are only afloat because ARTISTS and LABELS put the music on it………………………..

  4. agraham

    And when Apple comes out with a streaming solution accessible to almost 800 million credit cards compared to the 10 million Spotify might have on file…

    Just saying.

  5. so much hype wow

    So, let me get this straight: Pirates don’t want to buy albums because “the music is not good enough”, but they want to stream it, because….?

    You can create your own white noise files if you really want to. For free.

  6. Willis

    …and I think that I will leap over tall buildings in a single bound, but that isn’t going to happen. or is it?