Videos from the Following Artists Will Soon be Deleted from YouTube…

  1. Adele

  2. Arctic Monkeys

  3. Jack White

  4. Radiohead

  5. Thom Yorke

  6. Vampire Weekend

  7. Franz Ferdinand

  8. The xx

  9. Sigur Rós

  10. Animal Collective

  11. Hot Chip

  12. Dirty Projectors

  13. Atoms for Peace

  14. Basement Jaxx

  15. SBTRKT

  16. Pavement

  17. Azealia Banks

  18. Beck

  19. The White Stripes

  20. Tyler, the Creator

  21. Ratatat

  22. The Prodigy

  23. Bobby Womack

  24. FKA twigs

  25. Giggs

  26. Gil Scott-Heron

  27. The Horrors

  28. Ibeyi

  29. Jai Paul

  30. Jamie xx

  31. Jungle

  32. Kaytranada

  33. King Krule

  34. Koreless

  35. Ratking

  36. Le1f

  37. Sampha

  38. The Horrors

  39. About Group

  40. Alex Turner

  41. Anna Calvi

  42. Archie Bronson Outfit

  43. Austra

  44. Lou Barlow

  45. Blood Orange

  46. Bonnie Prince Billy

  47. Clinic

  48. The Count and Sinden

  49. Dan Deacon

  50. Ducktails

  51. Four Tet

  52. François & the Atlas Mountains

  53. Galaxie 500

  54. Junior Boys

  55. The Kills

  56. King Creosote

  57. The Last Shadow Puppets

  58. Lightspeed Champion

  59. Stephen Malkmus and the Jicks

  60. Max Tundra

  61. Cass McCombs

  62. Eugene McGuinness

  63. Juana Molina

  64. Orange Juice

  65. Owen Pallett

  66. The Pastels

  67. Pram

  68. Psapp

  69. Quasi

  70. Real Estate

  71. Royal Trux

  72. Sebadoh

  73. Sons and Daughters

  74. Spiral Stairs

  75. To Rococo Rot

  76. Townes Van Zandt

  77. Tricky

  78. Twin Sister

  79. Villagers

  80. Patrick Watson

  81. Matthew E. White

  82. Wild Beasts

  83. Robert Wyatt

  84. Wyatt, Atzmon & Stephen

  85. James Yorkston

  86. Blue Roses

  87. Dizzee Rascal

  88. Electric Six

  89. Golden Silvers

  90. Holly Miranda

  91. Peaches

  92. Andy Votel

  93. Willis Earl Beal

  94. Zongamin

  95. 10,000 Things

  96. Adem

  97. Aerial M

  98. …And You Will Know Us by the Trail of Dead

  99. The Beautiful New Born Children

  100. The Blueskins

  101. Bonde do Role

  102. Bowlfish

  103. Chief

  104. Cinema

  105. Clearlake

  106. Come

  107. Correcto

  108. Crescent

  109. Cindy Dall

  110. Deluxx Folk Implosion

  111. Director Sound

  112. Matt Elliott

  113. Elliott Smith

  114. The Fall

  115. The Feelies

  116. Benjy Ferree* Benjy Ferree

  117. Fence Collective

  118. Fire Engines

  119. Fizzarum

  120. Flipper

  121. Flying Saucer Attack

  122. The Folk Implosion

  123. The For Carnation

  124. Fridge

  125. Ganger

  126. Gastr del Sol

  127. God’s Eye

  128. Neil Michael Hagerty

  129. HMS Ginafore

  130. Hood

  131. James Yorkston & The Big Fancy Players

  132. Josef K

  133. Juana Molina

  134. Kieran Hebden & Steve Reid

  135. Leatherface

  136. Jason Loewenstein

  137. Lone Pigeon

  138. Loose Fur

  139. The Magnetic Fields

  140. Matt Sweeney & Bonnie Prince Billy

  141. Mazey Fade

  142. Midnight Funk Association

  143. Barbara Morgenstern

  144. Mouse on Mars

  145. Movietone

  146. Neutral Milk Hotel

  147. Jim O’Rourke

  148. Will Oldham

  149. Pajo

  150. Palace

  151. Palace Brothers

  152. Palace Music

  153. Palace Songs

  154. Papa M

  155. Panda Bear

  156. The Pictish Trail

  157. Plush

  158. Policecat

  159. Preston School of Industry

  160. The Pyramids

  161. Quickspace

  162. Quickspace Supersport

  163. Sandy Dirt

  164. Scarce

  165. Schlammpeitziger

  166. Sentridoh

  167. Silver Jews

  168. Smudge

  169. Steve Reid Ensemble

  170. Superchunk

  171. Tele:Funken

  172. The Television Personalities

  173. Telstar Ponies

  174. Terry Funken

  175. Test Icicles

  176. The Third Eye Foundation

  177. The Triffids

  178. These New Puritans

  179. u.n.p.o.c.

  180. V-Twin

  181. Von Südenfed

  182. Weird War

  183. Yo Majesty

  184. James Yorkston and The Athletes

  185. Young Marble Giants


This is the list as of this morning (Thursday, June 19th), based on negotiation impasses primarily with XL Recordings and Domino Recordings.  There are certainly others, so please add them below (YouTube claims 10% remain holdouts; independent trade group A2IM claims the number is much higher).

Not all videos from all artists listed will be removed, as artists frequently shift labels during their careers.

According to our best intelligence, user-generated videos will not be removed but will not be monetized, and official videos on the free site will be removed as it will confuse efforts to integrate and upsell users into YouTube’s upcoming, subscription (paid) service.

VEVO videos – if they exist – will not be deleted, according to statements from Google.

More as it develops.

72 Responses

  1. Anonymous

    “user-generated videos will not be removed but will not be monetized”

    That’s piracy.

    Can’t wait to see the Swat Team raid Eric Schmidt’s mansion!

      • Anonymous

        Well, you’re not exactly the person we go to for prophecies in this forum, pirate. 🙂

        Here’s what you said about Beyoncé’s legendary anti-streaming success in December:

        “it is just some silly arty-farty project, which very few will care about”

        A few months later, Time magazine selected her as the cover star for the magazine’s special 100 Most Influential People issue, crediting her for shattering music-industry rules — and sales records — with her “arty-farty” project.

        And Eric Schmidt will probably be the next major copyright criminal to fall.

        Don’t forget that Google spends most of the time in court already. And the only thing that saved YouTube back in the day was ContentID.

        Take ContentID that away, and YouTube is back at square one: A piracy site that’s ten times worse than MegaUpload and Napster.

        • Anonymous

          Here’s one of the many interesting court decisions from the historic piracy case Google lost last week:

          “Google submitted it would be unjust to make the order sought because de-indexing entire websites without regard to content of the specific URLs would constitute undue censorship. The court rejected this argument finding that Google already de-indexed other kinds of offending sites.

          [139] I do not find this argument persuasive. Google acknowledges that it alters search results to avoid generating links to child pornography and “hate speech” websites. It recognizes its corporate responsibility in this regard, employing 47 full-time employees worldwide who, like Mr. Smith, take down specific websites, including websites subject to court order. Excluding the defendant’s prohibited websites from search results is in keeping with Google’s approach to blocking websites subject to court order.”

          SOURCE: barrysookman(dot)com, Intellectual Property lawyer

          In short: The court concluded that if Google can fight child pornography, it can also fight piracy.

          It also decided that, while the case was Canadian, the verdict will affect Google searches worldwide:

          Google claimed that by merely operating on the Internet it was not subject to the territorial jurisdiction of the court. The court rejected this contention, relying in part on last month’s “GOOGLE RIGHT TO BE FORGOTTEN CASE” where Google made and lost the same argument.

          The decision makes it easier for local artist organizations all over the world to sue Google for piracy.

  2. Anonymous

    This summer has been a disaster for Google so far:

    First, EU ruled that European citizens have a ‘right to be forgotten’, meaning Google has to remove a rapidly growing number of links upon request.

    Then yesterday, a Canadian court ordered Google to delete all links — all over the world — to a company that violated Intellectual Property laws. A shocking decision for Google with a wide range of consequences.

    And now, YouTube returns to its old pirate habits — while it tries to make people pay for basic internet services everybody can get for free elsewhere.

    Add the current International PR catastrophy where media across the globe accuse the company of using mob methods, and it begins to look like the beginning of the end for Google.

  3. Anonymous

    I have been a Youtube fanboy for years, but now I want it to die.

    • Anonymous

      I just tried it and it didn’t work. Besides, it may want to consider an English version. 🙂

      Better Youtube alternatives are VIMEO and DAILY MOTION.

      Plus, I hope, something new…

  4. Stan

    Let me get this right. Youtube is going to start removing monetizing DYI independent music videos too?

    To elaborate, if I were to shoot a music video at home with my own original music and upload it to youtube, I will not be able to make money from ad revenue anymore?

    • Anonymous

      You can monetize your video — IF you accept Youtube’s new controversial terms.

      But take care! Here is what you lose if you use the new Youtube:

      * You can’t make exclusive iTunes releases anymore! Not even if Apple makes you an offer you would love to accept! Bear in mind that an exclusive iTunes release is the most effective way of selling your music today.

      * You are forced to release your entire catalog to Youtube. This means that can’t sell records anymore. Users can stream everything you own – online AND offline! You may not even be paid anything at all for off-line streaming.

      * You can’t make short Youtube previews for songs that exist on iTunes or other platforms. This means that Youtube can’t be used for non-cannibalized exposure anymore.

      • Elizabeth from

        That’s crazy talk. Unbelievable. Makes me want to go build my own Youtube right now.

        • Anonymous

          “Makes me want to go build my own Youtube right now”

          You’re not alone.

  5. Ray

    I still want to see this in an official statement from YouTube.

  6. Ari Herstand

    Thank you for letting us know there is a band named Test Icicles. The 13 year old boy in me wants a T-shirt. Late birthday gift Paul? How bout it?

  7. Me

    “…based on negotiation impasses primarily with XL Recordings and Domino Recordings”

    Is this just XL, or all Beggars Group labels?

  8. Bill

    Who Cares! Almost all of them are unknown nobodies.

    • Anonymous

      Agree, I’ve never heard of ‘Adelle’.

      This is going to be huge! YouTube’s core audience love censorship and paywalls.

    • Beeftwerky

      I think Townes VanZant was a genius. I’m not alone IMO.

  9. Sebastian Wolff

    Source your research. Show me the source that says that videos will be removed.

    • Anonymous

      Here’s a good solution for you:

      Wait a few days, and you can see for yourself that the videos are blocked. Probably not the exact list above, and not any Vevo content, but then there’ll be others you did not expect.

      What you get in return for the wild and open YouTube people loved is a closed system that doesn’t work with popular release strategies like ‘windowing’. The whole thing is subject to random censorship and hidden behind an old-fashioned paywall, neither of which is attractive to young youtubers.

  10. Anonymous

    According to copyright attorney Wallace Collins III and Hypebot today, major labels may receive a “listener hour guarantee” provision from YouTube which will up their compensation by 40%.

    In addition to that, YouTube also paid the major labels one billion dollars in advances for the new service, according to the Guardian.

    The majors are not going to share any of that money with the artists.

  11. Paul

    Thus does a good idea die on the altar of greed and stupidity.

    • Anonymous

      YouTube is dead — the idea is alive!

      How long do you think it will take to build a better version?

      A year? Two?

      • smg77

        Youtube is the biggest music site in the world and it will continue to be so for the foreseeable future.

        • Anonymous

          AltaVista is the biggest search engine in the world and it wil continue to be so for the foreseeable future.

          MySpace is the… um.

  12. Petunia Wigglebottom


  13. Anonymous

    So how is the new censored YouTube received on the Internet? Are users looking forward to pay for a crippled version of the old site?

    Here’s a few reactions:

    GIZMODO: “Google’s About to Ruin YouTube by Squeezing Indie Labels […] It’s official: Google is about to ruin YouTube

    QUARTS: “How YouTube’s misguided war against indie music could backfire. […] No one knows yet how the YouTube product will be priced, but it’ll be even harder to get people to pay if a lot of the music available elsewhere isn’t on it.”

    MUSICTECHPOLICY: “YouTube Still Using its Monopoly to Profit from Crime and Shake Down Indie Labels” The headline is followed up by links to YouTube videos promoting skinhead racists, sex tourism, Holocaust deniers, Jihad money solicitation and how-to-use-drugs/steroids, not to mention unauthorized videos promoting child prostitutes in the Philippines with unauthorized soundtrack by — Jack White.

  14. Rikki

    Half of the first 30 i know the rest are so obscure ……If you are a serious musician you should have your videos on YOUR website and YOU pay for hosting/streaming and YOU insert your own ads and sell your own cd’s

    I thought that’s what Indie meant.

    • mdti

      The interest of youtube, in addition to the fact that they signed agreements with some copyright offices in the world, is that they can monetize the videos that other user upload and that use your music or are just captures of your own vids for example.

      What is “funny” is that there is no alternative yet ???

  15. Ash

    It’s really funny. I’m a 21 year old music major and I still remember actually going to record stores luckily as a lot of people just a few years younger didn’t get to experience that. I’m also someone who’s taken advantage of all the great music technology that can allow musicians and songwriters who actually want to push boundaries and be creative do so. I’m not cynical, but it definitely is really sad that the positive independent DIY attitude that was gaining momentum over the past 10-15 years is now being shot in the foot by stuff like this. As much as I’d like to complain that musicians aren’t going to be making a damn thing anymore – it seems like a lot of professions are in the same boat. I don’t even think you need to make an argument between doing what you love a.k.a. being a musician and getting a boring safe job because no jobs seem to be safe anymore. I’d rather take a chance doing something I actually like because it sure seems like even the so-called ‘safe’ and ‘boring’ jobs aren’t so secure anymore.

    I remember being a freshman in college and our music teachers essentially telling us, “You’re screwed.” I don’t know where any of this is going anymore. I can see how the major labels think streaming is the answer when they’re getting millions upon millions in advances but it seems the ability to actually pay for food as a musician with a record out is slim to none. Pre-Napster may have been limiting for musicians but at least if you were the lucky ones to actually gain some success and have a hit record you would be making something. Now it sure feels like even if you do that you have to sell your soul and milk it for all its worth.

    Everything just seems as chaotic (if not more so) than the early 2000s – I mean at least then there were some record sales. I grew up on YouTube and found a lot of great music there as did everyone I knew. It felt like you could at least get a fair shot if you struck a chord among people and earn some money through that success to help supplement declining record sales. Everything felt hopeful. These past few years have proved otherwise.

    I really hope musicians don’t lose hope, but it seems like it’s going to take a lot more to ever change this industry and the willingness for people to allow greed to dictate their actions.

  16. Tom Oswald

    Red Dragon Records is investing a considerable amount of money in new platform to replace youtube for the indies. It will be available (and free) for all to use within 4 weeks. Plus the ability to monetise videos at a higher rate than youtube currently pays

    • Anonymous

      Indies account for 1/3 of the industry. That’s a lot of power. Why not take a little time organizing that power first?

      Don’t get me wrong. I get the need for a YouTube alternative now. And I think it’s wonderful that you guys actually are doing something.

      But it’s a huge task. And the only service that can ‘replace YouTube for the indies’ is a service that can replace YouTube for everybody.

      Nobody — except indies — is ever going to visit a video platform for indies. So why not get it right?

      • Tom Oswald

        Thanks for your response, and you are correct. We are not building a platform just for indies, we are building a better youtube that anyone can use. Furthermore we have significant links with the industry and are working out contracts with larger labels

          • Anonymous

            I’ve witnessed the start of a million new Red Dragon Records projects, each failing due to lack of organisation, a lack of knowledge concerning the music industry, and ignorance. Once, whilst trying to increase a band’s popularity, Mr Oswald spent more time trying to get them meaningless airplay on foreign radio stations instead of getting them shows in this country.

            It is only a matter of time until this ‘savour’ of a plan quietly joins the increasing pile of failures, and is left for a proper record label to do.

          • Anonymous

            I’ll admit that ‘red dragons’ sound a bit… you know.

            But you have to start somewhere. And the proof is in da pudding. 🙂

          • Me

            Going the foreign route is not necessarily an “ignorant” move. A lot of bands/labels have used that strategy. For example, Kings of Leon’s label worked them hard in the UK for years before really going all out on trying to break them in America, and it worked in the end. I have some friends in a band signed to Island and they’re doing the same for them.

            Of course, I am not familiar w/ Red Dragon and the scenarios you’ve described, so I can’t vouch for their specific approach.

          • Anonymous

            Yes I agree, if done proffessionally with good funds and good knowledge of the music industry. Playing an unheard of British band who have a local fanbase of about 10 people, on foreign radio (Not European radio or the USA) is useless. I’m sure Kings of Leon built a local fanbase before focusing on Britain.

          • Tom Oswald

            I am not sure who anonymous is here, but i would like to point out we concentrate on radio play in the USA, Canada, Australia, Europe and the UK. One of the main reasons we concentrate on radio play outside of the UK is that it is possible to get your music played on very large NPR stations a hell of a lot easier than it is to get it on BBC radio 1

  17. mdti

    Ok so, what is the alternative to Youtube, that’s to say a video plateform with agreements with various copyright offices in the world ?

    • mdti

      oh, ok, sorry, didn’t see the above post.
      Links please !

      So it means that there is no existing alternative to youtube as of today? weird.

      • Anonymous

        Right now the alternatives are Vimeo and Daily Motion:

        Both will get significant boosts now, both can stream HD, and both can be embedded on FaceBook and Twitter — which gives you lots of exposure.

        But yes, let’s see what Tom Oswald’s doing!

        A true alternative to YouTube will not only change the music industry, it’ll change the entire internet — for the better!

        Unless, of course, Mr. Oswald is the next Eric Schmidt. 🙂

        • Tom Oswald

          Vimeo is unfortunately not free and Daily motion is not a particularly well liked site.

          Our site will stream HD, as well as deal with the latest ultra HD video formats, and will be fully embeddable in all social media sites and websites. It is being built from the ground up by a specialist group of software engineers with 80 years of experience between them

          Our ethos is to be fair and give a new face to the ruthless business that is the music business.

          If anyone wishes to contact me about it please feel free to email me at

        • Tom Oswald

          Vimeo unfortunatley is not free, and Dailymotion is not a site that is well liked

          Our site is being built from the ground up, will support Full HD and Ultra HD formats as well as all others. All videos will be fully embeddable on all social media sites as well as websites and users will get paid per stream regardless of whether the video is music or just someone filming a cat!

          Our ethos has always been to be fair to our clients and users and we will continue to maintain that stance

          If anyone has any questions feel free to contact me through our label website

          • Anonymous

            Good to hear about the cat videos. And my ‘Eric Schmidt’ comment was meant as a joke, 🙂 I’m sure your site will be great!

            Hope you’ll find a good, short name.

  18. Tom Oswald

    Vimeo unfortunately is not free, and Dailymotion is not a site that is well liked

    Our site is being built from the ground up, will support Full HD and Ultra HD formats as well as all others. All videos will be fully embeddable on all social media sites as well as websites and users will get paid per stream regardless of whether the video is music or just someone filming a cat!

    Our ethos has always been to be fair to our clients and users and we will continue to maintain that stance

    If anyone has any questions feel free to contact me at

  19. Anonymous

    Interesting numbers, fresh from Forbes:


    Meanwhile, labels are going to remove a tons of songs from the old YouTube over the next months in order to motivate these 7% to actually open their wallets.

    The rest — 93% of consumers — suddenly don’t have anywhere to go.

    This is a gigantic power vacuum. And business opportunity.

  20. Anonymous

    Perhaps YouTube would get the message if everybody took their content down for a day?

    • Anonymous

      No need to take them down — just set them to Private for a day.

  21. Anonymous

    @Forbes is hosting an #AskForbes Twitter chat today at 12:30 EST about YouTube’s war against musicians.

  22. FarePlay

    The time has passed to protest. Take your videos down permanently and take YouTube down along with it.

  23. Anonymous

    Permanently takedowns? Or a YouTube Blackout Day?

    Either way, YT needs to understand why it has 1bn+ unique visitors.

    (Hint: It ain’t the dancing cats.)

  24. Steve Godfrey

    We don’t NEED google. It needs us.

    I’m not talking about musicians exclusively. No one needs google. The world got along fine without it, and can do so again. I have increasingly avoided use of google, and at this point I am going to start boycotting it altogether. Already use duckduckgo for searches and generally just use google for shopping. There are other sites for that so f%$* ’em. So what if Youtube was a great site formerly? Under these circumstances I have no love for it and can watch vids elsewhere and post elsewhere. If enough people follow suit, they will adapt or die. If we let it slide, they will only get worse. We all know that. Maybe start charging artists for streams. Great monetization opportunity there, and no doubt it has been discussed, and in a sense, that is exactly what they are doing now. Pay to play.

    Going to remove my music vids and await an honest alternative. Who needs this? Not like anyone makes money from streaming royalties anyway. Other sites can be used for promo and musicians should get the word out to fans and everyone else. if a bit of momentum builds they will change their ways. Not like they are winning friends with the ongoing invasions of privacy. The key will be avoiding temptation to start posting there again if and when they mend their ways. Need to send google to the dustbin of history. Send a message. If I had the capital I would start an alternative site today.

    We need another Teddy Roosevelt to bust up some trusts. Big time.

  25. Anonymous

    More problems for Google:

    “The Music Producers Guild Criticizes YouTube
    Sue Sillitoe June 20th, 2014

    London, UK: The Music Producers Guild is lending its support to Independent record labels as they battle YouTube for a better deal for continued access to YouTube’s online video platform.

    In a statement issued today, the MPG board says:

    “With regards to the recent dispute between YouTube and independent labels and the unfavourable terms which YouTube seeks, without negotiation, to impose upon independent record labels, the Music Producers Guild is deeply concerned about Google’s apparent abuse of its monopoly and associated market power and the adverse effect this will have on the wider industry and funds available for innovative and creative content production in the future.

    “Independent record producers everywhere, in common with recording artists, rely upon the income from sales and streaming of music files, the production of which they have been responsible, often with little or no credit (itself ironic in this digital age). Attempts by international media conglomerates to throttle negotiation and impose unfavourable and unjust terms upon independent record companies, whom they perceive to be “small fry” and thus “fair game”, should be opposed at every opportunity.”

    For more information on this subject and the MPG’s response to it, please visit

    About Music Producers Guild (UK):

    The Music Producers Guild (UK) is an independent and democratic organisation that encourages the highest standards of music production, and actively engages with other music industry organisations to campaign and lobby on matters of important mutual interest.

    The MPG represents and promotes the interests of all those involved in the production of recorded music, including producers, engineers, mixers, re-mixers, programmers and mastering engineers.”

  26. Anonymous

    It seems that Google is lying when it claims 95% signed the deal with the infamous new “YouTube”.

    Here’s what WIN said in response to Robert Kyncl’s threat:

    “We appreciate that a small number of independent labels may have their own reasons for agreeing to YouTube’s terms, that is their prerogative, but they are very much in the minority. The vast majority of independent labels around the world are disappointed at the lack of respect and understanding shown by YouTube.”

    Very much in the minority.

    Now, Indies account for 33%, so no more than 84% of all labels can have signed the deal. Which means the new YouTube is going to block at least 16-17% of its current music.

    That’s a lot of songs.

    Will anybody pay for a service like that?

  27. Anonymous

    According to the latest eMarketer estimates, YouTube will bring in $7.2 billion in gross ad revenues this year up 28.6% from $5.6 billion in 2013.

    YouTube has paid labels $1 billion since 2006.

    • Anonymous

      So Dr. Dre’s Beats is 3 times more valuable than all YouTube music?

      The best way to test that theory is for right holders to remove all music from YouTube and see how users react.

      My guess is YouTube will be dead within 24 hours.

      • Anonymous

        40% of Youtube’s plays is music, according to Billboard.

        So Youtube will lose $3 billion per year if right holders remove their music.

  28. Anonymous

    The obvious purpose of the new YouTube-downloader — i.e. “off-line streaming” — is to stop people from buying music and to kill the ‘evil’ music industry.

    But won’t it also reduce YouTube’s own streaming (and ad revenues), if successful?

  29. Anonymous

    More serious trouble for Google:

    The European Commission’s incumbent Competition Commissioner and antitrust enforcer, Joaquín Almunia, now accuses Google of abusing its place as an online search giant and figurehead in the adverting business.

    According to New York Times, the complaints include “one relating to Google’s use of images from third-party websites and, more recently, a potential complaint about the pressure Google is putting on independent music labels to extract better terms in its negotiations for a new streaming product on YouTube

    If EU’s antitrust investigation with Google isn’t settled, Google could be fined 10% of its annual global sales. In an article yesterday, New York Times estimated the fine at nearly $6 billion

    Meanwhile, the anti-YouTube protests grow: Here’s what british media The Register says today:

    Focusing only on the big players makes us all poorer

    Systemic discrimination in favour of three global companies sends a depressing message about YouTube’s view of the world of music, musicians, and music industry expertise. If it is motivated by anything other than ignorance, laziness, or spite, such discrimination is a broadcast to policy makers, creative people, and to its audience, that YouTube believes any music not owned by music’s Big Three (Sony, Warner, UMG) is by definition less worthy of attention, and the musicians who made it less worthy of investment.

    Like the legendary cigar-chomping music exec of yore, this is YouTube’s way of saying “don’t give up the day job”. The fewer highly rewarded music supplier partners YouTube has, the more such systemic discrimination is multiplied, meaning even less investment in quality and diversity.

    In an organisation as smart as YouTube, owned by one of the most capable businesses of the age, there must be people capable of taking a forensic view of the music industry and analysing with the greatest precision where incentives should be created to reward diversity and quality in music on a scale never before seen. It is surely too soon in the development of super-massive platforms like YouTube to decide that any encouragement outside the corporate hegemony is a pointless waste.

    We should all hope that those people within YouTube who still have a little hope for the future of music soon find their voice.”