Festival Wristbands Help Attendees Avoid Missed Connections…

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EDM festival Tomorrowland takes place in Belgium over two upcoming weekends in July. The lineup features heavy hitters such as Eric Prydz, Nervo, Skrillex, and Paul Oakenfold.

As I said earlier this year, festival wristbands are becoming more technologically advanced. Festivals such as CounterPoint and Lollapalooza are investing in RFID (radio-frequency identification) technology, in hopes of improving the festival experience. Tomorrowland is following their lead.

Tomorrowland does have an interesting take on tech-powered wristbands. Not only will the wristbands store attendee information for entry, they also have a social purpose.

Tomorrowland hopes their patrons will use wristbands to find new friends. Festival attendees can link their wristband to their Facebook account. Then, when they meet someone in the crowd, both people can press a heart shaped button on their wristbands. A daily email will be sent to those who participate, it will contain the contact info of the new festival friends.


Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u

3 Responses

  1. Anonymous

    Hooray! More data mining and ad targeting!!!

  2. improving?

    How did millions of music listeners and concert patrons survive for so many decades?

    Why isn’t all this tech used to help people in need, handicapped, elders?

    • Paul Resnikoff

      It’s an interesting question, but maybe too broad of an assessment. For example, are you sure that this type of technology isn’t being used, for example, to assist the elderly, handicapped, retarded, etc.? I have no idea, but I’d be surprised if there weren’t significant advancements to help the disadvantaged using some of these technologies.

      There are chips implanted in dogs these days, and tracking devices for cars to help parents keep tabs on their teenagers (and elderly parents). I think some of this technology is being deployed.