You Can No Longer Offer Rewards in Exchange for Facebook Likes…

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Facebook can be a great tool for interacting with fans and attracting new fans, but you can no longer offer incentives to get page likes.

Facebook has announced a change to their developer Platform Policies:

“You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, check in at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.”

So, apps can no longer offer content in exchange for Facebook likes, and they can’t offer incentives for using social plugins (like button, share button, comments, etc).

Going forward, all new apps will be affected. Existing apps have to comply with the new rules by November 5th.

“The liked field will no longer be returned in the page property of the signed_request object for Page Tab apps created from today onwards. For apps created before today, from November 5, 2014 (90 days from today), the liked property will always return true regardless of whether or not the person has liked the page.”

Facebook also announced that mobile advertisements will now include like buttons, share buttons, and comments. Until now, this was only available on the desktop site.


Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u

12 Responses

  1. GGG

    Free tracks are artificial incentives? Music, from musicians, isn’t good content? Ok…
    hat do they think, people like pages to get free songs they have no interest in, just to have a free song? This is the stupid fucking thing I’ve ever heard.

    • Nina Ulloa

      Yeah, I dunno.. I’m the only one covering this that has tied the two together so far. Everyone else is focused on how it affects games and other apps.

    • Neeean

      Yes I see what you are saying but I have come across pages before, where you needed to like the page before you could even listen to any music. So I guess its to stop that, the like should be because people want to not because they are forced to.

  2. Anonymous

    Sure I can. I can offer them the reward of attaining immediate coolness and awesomeness. :)

  3. It's Me, Again

    Whatever, Facebook makes it self less relevant each and every day. Never was a very good platform for finding new fans and hardly useful for keeping established ones informed. Next . . . . .

  4. Willis

    Tell me what I can’t do, and I’ll show you how I can.

  5. Stark Hazard

    The idea behind using social media to further your music career should have always been to funnel “Likes” “+Followers” “Friends” or whatever catchy name you want to give people who are merely clicking a button, to your own website, and ultimately to your shows and email list where you are in control of your own content and creativity essentially turning “Likes” into actual active fans. There is no doubt that online social media websites whose only real value comes from the people and creations that are shared on it have changed the way that companies and artists connect with people. Blah blah blah we have heard this over and over, don’t get me wrong the world is a different place because of it. Or is it? The world is definitely a different place since the internet became mainstream, but even without the web, Music, Art, and Entertainment has been at the heart of social media and it has been that way since the beginning of time bringing family friends and strangers together over ideas and creations of great value and interest. So stop relying on a free online service to create a music business box for your career and start to take control of your own business dynamics. No matter how many people are using a free service online it is still just one single free service online and because of this you can’t expect a free online service that isn’t created and run by you, to meet all of your business needs. Can you create a website that incorporates socialization features? Can you create a website that can play/show media i.e. pictures, music, videos, etc.? Can you create a website that lets you freely give away as many incentives as you want for any reason you want? Can you create a website that is distinctively yours with your logo, color scheme, and domain name that immerses even the most elusive “button clicker” into your brand as soon as they enter? There is still the same amount of people in this world with or without Facebook. Let us do away with the “It’s just a shot away” mentality and take control of our own business outlines, structure, creative content, and hang Facebook on the wall like the tool that it is.

  6. hippydog

    so i guess this will mainly affect the musician thats asks people to click ‘like’ before they download a song..

    my view on it is; why give facebook the business? If people want your music, have them register on YOUR webpage for it..

  7. BitchesLoveMe

    “fuck facebook”- a lot more people need to start saying that. boycott it. music creates culture, not facebook.

  8. iammthsn

    “fuck facebook”- a lot more people need to start saying that. boycott it. music creates culture, not facebook.

  9. Bloose

    “fuck facebook”- a lot more people need to start saying that. boycott it. music creates culture, not facebook.