Artist Boycotts Hit SeaWorld Where it Hurts…

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SeaWorld’s stock is dropping in response to disappointing second quarter earnings.  As of August 13th at 4:00 PM EST, SeaWorld’s stock is trading at $18.90.  This is a drastic drop from the previous closing price of $28.15.

In their earnings report, SeaWorld revealed that attendance for the first half of the year was down 4.3 percent. Attendance for the quarter improved slightly over the same period last year.

SeaWorld said their attendance was negatively impacted “by demand pressures related to recent media attention surrounding proposed legislation in the state of California”.

A number of high profile musicians helped bring some of this negative attention to SeaWorld this past winter. Eight musical acts pulled out of SeaWorld’s 2014 Bands, Brew, and BBQ concert series. After the release of Blackfish fans started petitions, asking these artists to drop out.

The eight acts to drop out of the SeaWorld event are Willie Nelson, Heart, Cheap Trick, 38 Special, Martina McBride, Barenaked Ladies, Tricia Yearwood, and REO Speedwagon.  Justin Moore and Scotty McCreery chose to perform for SeaWorld, even though petitions asking them to drop out collected tens of thousands of signatures.


Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u