26% Of All Potential Album Sales Happen BEFORE the Release Date…

Data compiled and analyzed by global e-commerce company GeoRiot.  

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Written while listening to Tiesto.


22 Responses

  1. Anonymous

    “26% Of All Potential Album Sales Happen BEFORE the Release Date”

    Um, yes — but the point is more that more than 50% happen in release week one and two.

    That’s why it’s so important not to stream your for free during this period (and to pay one or two good anti-piracy services to send takedown notices 24/7).

    • Anonymous

      …and that should read:
      it’s so important not to stream your MUSIC for free during this period

      • Paul Resnikoff

        Is that the conclusion?

        I wonder where all this download-interested traffic is coming. Something tells me it’s not all native iTunes traffic.

    • GGG

      I don’t think clicks means buys. This seems to go out of it’s way to not say buys, even calling people “shoppers” instead of buyers or purchasers.

  2. re: Your New Album

    To: Your Band
    From: Me
    Out of Office Alert re: MY NEW ALBUM RELEASE!!

    I will be out of the office this week, and will never read this email or notice you even released an album. If this is an emergency, please try to contact the music fan I was 10 years ago.

    • FarePlay

      re: Your New Album.

      I’m afraid you are in the past. It is a whole new ball game. For the big bands windowing is the only way to go. Your fans know it’s coming and if you have your shit together you’ve used your own database to promote to first adopters. if its’ got legs, it’s gonna run.

      Same goes for the other bands. You use your social network to get the word out, drive people to your site and scoop up as many sales as you can.

      Getting discovered on Spotify is like finding a line of coke in the Sahara after a wind storm.

      No need for you to come back to work now, we figured it out.

      • GGG

        The discovery doesn’t happen on Spotify. The discovery happens elsewhere and Spotify is an option to explore more. You could stay off and link to Bandcamp or SC of course, but neither of those will pay you anything for a stream.

        This is not to argue against windowing, just arguing the way to look at Spotify.

          • GGG

            Yes, he should pay me for being a content creator that leads to more clicks.

          • GGG


            Paypal me $1.29 to read this comment.

          • Anonymous

            Hilarious, but there is truth to that. As is the case with most popular blogs, most people come for the comments (to read them, or participate in them). What do you have to say to that FarePlay, you are giving away all this valuable content to DMN for free by starting all these flamewars? 🙂

          • Paul Resnikoff

            I’m not sure if most readers only come for the comments, but there’s a substantial number. The reason is that many tell me this! And I’m astounded when readers recount detailed aspects of comment threads.

          • GGG

            Some say if you listen carefully on cold, stormy nights, you can still hear his simple poetic rock echoing throughout the land….

          • FarePlay

            “I’m just an ordinary guy with nothing to lose.”. Lester Burnham

    • Anonymous

      Oh I see now. The “release period” slice is 54%, but of that, 19% occurs on release day.

  3. 1+1=2

    If you upload songs on YouTube before the release, you are an idiot who doesn’t deserve to complain about piracy.