Electronic producer Rustie has joined the growing number of musicians creating digital worlds to accompany their albums.
Rustie has released a preview of his new album Green Language through an online video game. The game was made in collaboration with coder Hunter Loftis.
Players explore a world that looks like a lo-fi Minecraft, using the keyboard to control movements. Players look for golden monuments that play album tracks when touched.
If players find every monument, reaching the pyramid at the end of the game, they’ll unlock a full album stream ahead of release. Green Language drops on August 26th.
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sweet promo concept.
Very Sweet!
Sounds fun to create (I haven’t played it). But does it work? At least from the vantage point of generating awareness and sales?
probably not beyond existing fans. but i feel like electronic artists are in a race to do the most obscure and weird album previews.
Have you heard of Slyde?