Thefuture.fm is similar to Mixcloud and SoundCloud. Artists and DJs can upload their mixes to the service and embed them on Facebook, Twitter, or anywhere else on the web.
What sets Thefuture.fm apart is that they’ve made paying artists a priority. SoundCloud has started to pay artists, but their royalty program is only open to a select group of popular artists. Any DJ can sign up for Thefuture.fm’s royalty program by emailing DJs@dubsetmedia.com.
Thefuture.fm doesnt just pay DJs who upload mixes, the artists whose music is in the mix are paid as well. Dubset’s MixSCAN rights management technology detects songs in the mix and reports use to ASCAP, SESAC, BMI, and SoundExchange.
When fans hit play on a mix a video ad will play, generating revenue. DJs like Steve Aoki and Afrojack have recently embedded Thefuture.fm mixes on social media. Fans can sign up for a paid account to avoid seeing ads.
Dubset’s CEO, Bob Barbiere, says:
“Prior to the release of MixSCAN™ and these players, there was a broken ecosystem. DJs had been utilizing platforms and players to share mixes without receiving any compensation and underlying rights holders and publishers have been bypassed. Now, not only is the DJ able to generate revenue from their performances, mixtapes, podcasts, or studio sets, all artists whose music they are mixing will be paid royalties.”
Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u