Rockbot Receives Strategic Funding from Universal Music Group…

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Rockbot is a relatively new background music solution for businesses, providing a highly controlled virtual jukebox. Rockbot also makes an app that customers can use to vote on the music played at these businesses. The service is used by the likes of JetBlue, Lucky Strike, and select Burger King locations.

Rockbot recently closed a round of funding from Universal Music Group, Detroit Venture Partners, Susa Ventures, XG Ventures, and an AngelList syndicate led by Sundeep Ahuja.  No financial details have been disclosed due to Universal’s strategic investment.

TechCrunch says Rockbot will use the money to expand to bars, restaurants, and other locations in the U.S.

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Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u

5 Responses

  1. jw

    Lol. I’ll bet it took a lot of Rockstar energy drinks to come up with that logo. What is that supposed to be, a 45? So b2b.

    My immediate reaction is that this could be super cool. But I feel like there would need to be very specific solves for this to actually be good.

    If I have to download an app, connect to a network, then set up some sort of payment account, all of the sudden you’ve made things a lot more complicated than just sticking a dollar in a jukebox. But if you could download the app & it automagically detects the establishment via geolocation, & could somehow just put the plays on your bill (locating your table via geolocation, if that’s possible, or getting a personalized code from your server or from an employee), that could take hold. I would also, for the sake of the employees, put a limit on how often a song can be played, like once an hour. If the app really becomes a hit, you could have someone coming in every 15 minutes & playing Anaconda.

    This isn’t a new concept, & I feel like it’s been tried over & over again, but always ends up being much more complicated than the traditional jukebox, & never gets any traction. The experience has to be easy & seamless. But if someone can solve the user experience issues, it could be super cool. There’s no way to know from the marketing material whether this product is actually an improvement over the jukebox.

    • Nina Ulloa

      some companies just use it for auto-playlists. also, users can pick from a pre-defined set of songs.

      • jw

        That’s in the marketing material.

        I’m talking about the user experience.

        Playlists in & of themselves aren’t really a technological achievement. There are services that have provided that sort of thing for a long time.

        • Nina Ulloa

          i’m reminding you it has use outside of customers downloading an app