Apple’s decision to give 500 million iTunes users the new U2 album (whether they wanted it or not) has some pretty interesting implications, and the bold move has led to a pretty exhausting debate.
Music ended up being a huge part of Apple’s latest keynote, but one service was practically ignored — Beats Music. To be fair, iTunes Radio was practically ignored as well, but Beats was a huge and very recent purchase and there was a real opportunity for an interesting integration.
Sources have told multiple publications that Beats Music will be shut down / the brand will be modified.
Apple told TechCrunch that reports of Beats Music being shut down are “not true”, but Apple is likely being very technical with the definition of “shut down”.
Developing Beats Music and iTunes Radio side-by-side wouldn’t make very much sense. Unlike Google, Apple is pretty thoughtful when it comes to overall brand cohesion. Ian Rogers oversees both Beats Music and iTunes Radio, so they’re already run by the same people.
Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u