As streaming goes up, paid downloads go down. Everyone from Jay Z to Apple is trying to cash in on this shift. And Google thinks they need three different streaming services…
What about banks, do they need their own streaming service too?
Brazil’s Banco Bradesco thinks their credit card customers need their own music streaming service. Universal Music Group agrees, and has partnered with the bank to launch Bradesco Music.
Bradesco Music will be available on computers and mobile devices, offering over 500,000 songs and 50,000 HD videos.
The service will cost R$4.90 ($1.57 USD) a month.
Nina Ulloa covers breaking news, tech, and more: @nine_u
Photo by Alan Turkis on Flickr used with the Creative Commons License
“What about banks, do they need their own streaming service too?”
OK, that’s funny.
If Cricket could have one, why not a financial institution? Whose side are you on anyway?
UMG boys, the Kings of ubiquity, SHRANK agin global music market!
This $1.56 is gravitating global avg. for sub to less than $4.
12x$4x300M = $14.4B
We can project with ads and other (?) sources max $20B in 2025.
Sounds like a decent, low cost customer acquisition strategy.
I just hope the bank’s music curator is cool.
Just wondering how much they pay the artists…