Starting Next Week Google Will Penalize Sites That Aren’t Mobile Friendly

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Don’t have a mobile website? You can’t hide any longer. (You may be noting that DMN doesn’t have a mobile site. This is something we’re working on.)

On Tuesday, April 21st websites that aren’t mobile friendly will be penalized. Google searches made from mobile devices will lower the rankings of non-friendly sites, and will boost the ranking of sites that are mobile optimized.

This applies to all industries and all languages, no one is safe from the new requirements.  Around 80 percent of adults have smartphones, so these changes should only help you.

Google offers a mobile friendly testing tool so you can find out if your website is up to par.  If your site doesn’t pass, the tool will tell you why and will let you know what you need to do to improve the site.


Nina Ulloa covers breaking news, tech, and more: @nine_u

16 Responses

  1. Nissl

    Thanks for the heads up, actually. For some reason this wasn’t picked up on the normal tech boards I frequent. Relieved to see the website I’m running is already passing. That would have been a real scramble otherwise.

    Looking forward to seeing the mobile version of DMN!

  2. Anonymous

    Just another example that Google has lost it.

    Sure, websites should be optimized for all major platforms if at all possible. But it’s insane to bury valuable and relevant content just because Google’s hardware can’t show it.

    From now on, you’ll have to spend even more time scrolling through endless pages of useless YouTube links to find the information you’re actually looking for.

    • jw

      Google should definitely hire you to tell them how to build & maintain their search engine. Clearly they’re incompetent at providing useful search results.


      • Anonymous

        Google is not only incompetent, it’s also absolutely full of crap.

        I just googled “Taylor Swift” and got — wait for it: 242,000,000 results.

        Really impressive, huh?

        Until I scrolled down to the last result, and the 242,000,000 links turned into… 314 results! 🙂

        • Anonymous

          …oh, and here’s a tip for those who want to test Google’s false marketing scheme:

          Go into Google’s Search Settings and change Results per page from the default 10 to 50 or 100…

          Have fun! 🙂

        • jw

          When was the last time you found useful information on the 242,000,000th result? What use would displaying every single result in the database? The genius of google search results is that the relevant information displays on the first couple of pages. Displaying 242 million results is wasteful… it saves energy & makes sense all around to truncate the search results.

          If you need more than 3 pages of search results, you probably ought to change your search terms to something more specific.

          The internet basically exists as it does on the back of Google’s competence. There may be industries that get the short end of that stick, & Google isn’t perfect, but it is the single best thing that ever happened to the internet.

          • Anonymous

            Google is old, incompetent and full of crap — as I pointed out.

            Its business model is based on industrialized DMCA abuse, and it can go fuck itself for all I care.

        • Anonymous

          “the 242,000,000 links turned into… 314 results!”

          Google’s real purpose of hiding the URLs might be to increase that number.

          Illegal sites can now hide their notorious identities and use generic titles and slogans that can’t be trademarked — or distinguished from legitimate sites!

          So it no longer makes sense for brands to buy extremely expensive URLs in order to protect their Intellectual Property from identity theft.

          This may very well be Google’s most valuable gift to the piracy industry, ever.

  3. keygee

    Google should be penalized for ,lowering ranks of many websites. This is just another example. I never check any websites on little mobiles as I’ve a computer with a big screen to do so. I prefer comfort, a regular big keys keyboard and a mouse. I will leave my website as it is and f* Google.

    • jw

      >> Google searches made from mobile devices will
      >> lower the rankings of non-friendly sites, and will
      >> boost the ranking of sites that are mobile optimized.

      Your desktop search results will remain the same.

      Searches on mobile devices should, however, produce results formatted for mobile screens. This is 2015, after all.

  4. Anonymous

    You know how you hate to click on shortened URLs (i.e.’s) because you never know where they’ll take you?

    In its latest suicide attempt, Google Search now removes the actual URL from its mobile search results.

    Instead, it’ll show you the site’s “real-world name” (Google speak for any name — real or fake!).

    Next: One million virus-infested sites change their “real-world names” to ‘Digital Music News’ or ‘Wikipedia’.

    Bye bye, Google.

    • Anonymous

      Here’s how criminals are going to fake it — and destroy Google’s credibility, if any, in the process:

      { “@context” : “”,
      “@type” : “WebSite”,
      “name” : “Digital Music News”,
      “alternateName” : “DigitalMusicNews”,
      “url” : “”

      • Anonymous

        OK, that didn’t print well — but you can see the correct code on Google’s own site (I won’t use the url here, but you may find it if you google “Include your site name in search results”).

    • Anonymous


      In addition to the thousands of takedown notices you already need to send to Google, you now have to add ‘real-world name’ takedowns.

      Geez, what a mess… 🙁