Apple Is Killing the Beats Music Brand…

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Remember when I said that Apple was “probably shutting down Beats Music“?  Everyone jumped down my throat in the comments because Apple said it wasn’t true.  But evidence strongly suggested that Apple would take Beats Music’s technology and axe the branding.

Well, hey guess what?! Apple is killing the Beats Music brand!

9to5Mac sources say the new service will be named Apple Music.  The service will be announced at the beginning of June, and will be released at the end of June.

Apple Music will have built-in social networking functions for artists, including pages for videos, photos, updates, and more.  Users will be able to transfer their Beats Music libraries to the new app.

Users will also be able to comment on artist updates, but won’t have their own profile pages.  This is a one way street.  However, there will be an option to turn off artist updates.

The new app will be available on iOS, Mac, and Android.  It will be heavily integrated into iOS 8.4.

iTunes Match and iTunes Radio will still exist as separate entities, which sounds pretty ridiculous.


Nina Ulloa covers breaking news, tech, and more: @nine_u

Image by Ray Morris, licensed under Creative Commons Attribution 2.0 Generic (CC BY 2.0).

6 Responses

  1. Anonymous

    Because what artists need is some more bullshit to update online!

  2. Willis

    Good, because it represented lifestyle as opposed to quality.

  3. Anonymous

    Deadbeats doesn’t sound to good for the most likely outcome.

    iDwindle is the most appropriate for Ek’s style suicide mode that will permanently shrink music business!