So far Shazam has been unprofitable, but they continue to raise massive amounts of money.
In recent past Shazam has added to ability to identify TV shows. Now they’re moving into the visual arena.
They’ve added “Visual Shazam”, allowing users to scan special artist images. Shazam will take users to a special page on the Merchbar app that has exclusive merch items, tickets, and more.
Edward Aten, Founder and CEO of Merchbar, says:
“…One of the reasons Visual Shazam is so exciting is it allows artists to tie materials to an online destination like Merchbar without marring their artwork with several social handles, website, other promo materials or QR codes. Visual Shazam works like magic to allow one call to action lead to an infinite range of unique experiences for fans – including the ability for simple access and purchase of tour merch from their seats or using merch as a trigger to give fans exclusive content.”
Nina Ulloa covers breaking news, tech, and more: @nine_u