Jelli is an advertising platform for radio. Jelli powers iHeartMedia’s ad buying platform and works with Katz Marketing Group.
Jelli says they’ve closed a $21 million round of Series B funding. Relay Ventures, Intel Capital, First Round Capital, iHeartMedia, and Universal Music Group participated in the round.
The company has now raised a total of $37.6 million.
Mike Dougherty, CEO of Jelli, says:
“Programmatic advertising is surging across the entire advertising landscape, and by powering iHeartMedia and Katz Media Group’s networks, we are enabling broadcast radio to participate and make buying an audio ad as easy as buying a digital ad”
Nina Ulloa covers breaking news, tech, and more: @nine_u