95 Percent of Streaming Music Catalogs Are ‘Irrelevant’ to Consumers, Study Finds

  Spotify has 20 million paying subscribers, but only a percentage are paying $9.99.  And, 55 million are paying $0 a month.  “Organic subscription growth… is not growing fast enough,” declared MiDIA analyst Mark Mulligan asserted in a recent research note, while pointing to Spotify’s cut-rate pricing surge as an exception. So why aren’t those numbers better? Mulligan … Continue reading 95 Percent of Streaming Music Catalogs Are ‘Irrelevant’ to Consumers, Study Finds