YouTube Accounts for 40% of All Music Listening, and 4% of All Music Revenues

YouTube Music Problem
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Is this sustainable?

Earlier statistics from Nielsen showed that more people stream music from YouTube all other on-demand streaming services combined.  But the broader picture is even worse: according to statistics revealed by top Apple Music (and former Universal Music Group) executive Jimmy Iovine during an interview at Vanity Fair’s New Establishment Summit in San Francisco, YouTube accounts for 40% of overall music listening, and just 4% of overall music revenues.

“Here’s a little statistic … [YouTube] are 40% of consumption of music and 4% of the revenue. That’s a problem! … They know that doesn’t work. But do they care? I have no idea.”

10 Responses

  1. Anonymous

    I can’t wait for the majors to destroy the Spotify free tier so they just drive everyone to Youtube

    Oh wait I’m sure everyone will start paying for Apple Music any day now

  2. Pandora pays too much

    No it’s not. Pandora is responsible for 1.6 billion hours of listening per month, Radio is responsible for about 12 billion hours of music listening per month, and YouTube is responsible for at most 1 billion hours of “listening” per month.

    • Anonymous

      That doesn’t include the amount of listening done from personal collections (downloads, cd’s, etc.) which is likely on par with radio listening.

      Youtube almost certainly accounts for less than 4% of all music listening.

    • Remi Swierczek

      This is just Pandora in few countries and US Radio numbers!
      US population is just 4.5% of the globe – it means that we can easily find OVER 100 BILLION LISTENING HOURS to global Radio stations in any given month!

      If we assume that 4B out 7B+ humans might listen to Radio the number might be much bigger.
      This 100B hours listed above means just 50 minutes of Radio per day per one human it also means that GOOGLE with YOUTUBE is not even 1% of a MUSIC JET STREM in urgent need of monetization!

  3. Roger Bixley

    It seems like you’re comparing an ad-based streaming service to overall music industry revenue, which would include paid downloads that can’t be measured by “usage”. Then again, I can’t be sure because this website never sources anything. I really wish you would link to your sources so we can verify these apples-to-oranges facts your cobbling together.

  4. Anonymous

    Where else can you listen to the studio version of your fav song…then watch a live version of the band performing it back in the days…then watch the same band as old guys performing the song recently…then watch a version with the lyrics splashed across the screen as you sing along…then watch some random kid do an amazing acoustic rendition of the song from his bedroom…

    if you love music you have no choice but to use YouTube…