TriPlay calls its business model a ‘next-generation personal cloud company,’ though it’s questionable why anyone would want to directly compete with Apple, Google, Amazon, and about five other heavyweights. Either way, the New York-based company has now scraped up eMusic, a once-promising, indie-focused music download service that has spent the last decade getting brutally overrun by the like of iTunes, Spotify, and Amazon Music, among many others.
These days, eMusic has largely disappeared from the digital music competitive landscape, but perhaps TriPlay can make the remaining assets sing. “We are thrilled to join forces with this pioneer of the digital music industry to offer all our users the wide variety of music they love in a comprehensive, next-generation platform, complete with the features they want and need,” said Tamir Koch, founder and CEO of TriPlay. “Our broad catalog, global access and wide selection of features, are what the millions of eMusic and MyMusicCloud users are looking for. In the coming months, our users will begin to see significant enhancements as we introduce the complete music service they want, accessible anywhere, anytime and on any device.”
No word on the sale price, though this was likely a low-priced grab.