Facebook Video Views Just Doubled. Snapchat Video Views Just Tripled.

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YouTube is still way bigger.  And YouTube doesn’t count a video as ‘viewed’ until 30 seconds in.  So there’s an apples-to-oranges comparison problem.   But according to stats just shared by the company, Facebook video views have more than doubled since April, to 8 billion daily views.

Snapchat is also exploding on the video front, with view volumes tripling in a matter of months to 6 billion daily views, according to the Financial Times.  Back in May, Snapchat CEO Evan Spiegel told Bloomberg that video views were a ‘mere’ 2 billion daily.

Meanwhile, Facebook is spreading its tentacles into audio as well: just last week, the company started layered 30-second clips into Feeds.  Integrating tracks into the discussions of billions isn’t a small development, though it’s unclear if a flood of clips will help or hurt artists.

9 Responses

  1. Anonymous

    The FB video view count is a total scam.

    Pretty slick on their part though haha.

  2. Anon

    Every single time a video is scrolled by, a view count is accumulated on Facebook. It’s purely data manipulation, YouTube is crushing both platforms. Also, Facebook has yet to develop a Content ID like system which will greatly change the ecosystem and it’s ability to compete with YouTube.

    • Noah

      It’s actually gone up significantly over the past 6 months and continues to go up

    • Anonymous

      Luckily for DMN we live in a world where Buzzfeed listicles and sensationalized, or blatantly false, headlines are seen as a strategic way of bringing in page views, and not the lazy “journalism” it should be known as.

  3. Ari Herstand

    YouTube is still way bigger.

    Do you have these numbers? I haven’t been able to find recent YouTube daily view counts for quite some time now. Is this just guessing?

    • Zac Shaw

      Alphabet/Google/YouTube stopped publicly releasing view stats in 2014.

    • Paul Resnikoff

      “YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views.”

      YouTube: Statistics
      https://www.youtube.com/yt/press/statistics.html

      YouTube also reportedly doesn’t count a ‘view’ until 30 seconds have been watched (though I haven’t confirmed this).