Ticketing is one of the toughest industries in the world, though the prize money can be oh-so-sweet. The once aggressive-n-scrappy Ticketfly offers the latest proof, with a $450 million acquisition by Pandora to make all those all-nighters and wrecked marriages wash away.
Now, longtime contender Songkick is pining for a similar destiny, with a $10 million investment to keep the innovation rolling. The latest investor is Access Industries, owner of Warner Music Group and helmed by Russian bazillionaire Len Blavatnik.
The investment comes as Songkick is ramping up its direct-to-fan ticketing engine in a big, big way. Despite a rough-and-tumble experience managing Adele’s ticketing rush, the high-profile partnership offered some nice surprises, including solid exclusion of scalpers, 165,000 sales, and more than half-a-million email grabs. Fans understandably panicked when user-data started leaking, but then again, this was one of the biggest online surges in recent memory.
Other artists partnering with Songkick include Metallica, Kenny Chesney, Mumford & Sons, Stereophonics, and Jamie xx, among many others. Back in June, the company rallied $16 million in funding from a group that included Access as well, alongside Sequoia Capital and Index Ventures.
In total, Songkick has raised nearly $43 million, according to Crunchbase.