The Beatles Streaming Success on Spotify…

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Since the Beatles catalog debuted on streaming services last week, Brandwatch has been analyzing social media data.  The results were published by the Daily Mail. 

The analysis found that Spotify was the service mentioned most in connection with the Beatles, with Apple Music coming in second place.  Both were miles ahead of other competing streaming services like Google Play, Tidal, Amazon Prime, and Microsoft Groove.

Now, Spotify is revealing just how successful this launch has been, and the numbers revealed prove the band is still relevant 45 years after the members parted ways.  More than 50 million Beatles songs were said to have been played in the first 48 hours of streaming availability.  The most popular song was ‘Come Together,’ which was streamed 1.8 million times on Spotify, followed by ‘Let It Be’ and ‘Hey Jude.’

During the first three days, more than 70 million Beatles songs were streamed.  More surprisingly, 65 percent of the listeners were under the age of 34.

According to Spotify’s Daniel Ek, “In seven short years, the Beatles created a body of work that changed the world.  The music business was never the same, the way records were recorded was never the same, our culture in fashion and politics was never the same”.

Other services are yet to release any figures, but we’re expected similarly-large figures.


5 Responses

  1. Derby

    Happy to hear about the Beatles catalog doing so well on Spotify. I have been enjoying listening to a lot of their music the last few days. But “Come Together,” “Let It Be,” and “Hey Jude” are three songs I have no desire to hear – maybe ever again!

    Of course they are good songs, but it’s funny to me that those three – already overplayed to death on radio – top the Beatles chart. Hopefully with The Beatles now on streaming services, the fans – new and old – can dive deeper into the band’s catalog and experience some of the many terrific songs from their legendary career.

    • Anonymous

      It’s the audience. The majority of those streams are coming from people who probably never heard The Beatles on the radio. With 65% being under the age of 34, that means they were not alive when The Beatles dominated the radio and probably don’t listen to stations that still play them today. So they are probably just going to stream the major hits they know to start off with. I would look for other songs to come up in popularity once the younger generations dive deeper into The Beatles catalog.

  2. Remi Swierczek

    Happy New Year from Dominican Republic!
    The Beatles in hands of UMG suicide team and the streamers is another CASHLESS EVENT of the MUSIC industry NERDLAND!

    Convert the Earth ( 120K Radio stations, streamers and 500K public spots) to discovery moment monetization happiness NOW!

    Few Dominican originals or remixes will make more in a week than THE BEATLES in two years in UMG created streaming, fuck me from every direction, suicide LAND!

    Call me at any time if you can connect me with Larry Page for happy game changing 2016!