Apple Music Hits 13 Million Subscribers

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On April 26th, Apple announced that it has surpassed 13 million subscribers for its music streaming service, Apple Music. This news was revealed by CEO Tim Cook via a conference call, and what’s surprising about this milestone is how quickly the service has managed to rack up millions of users.

It was only in February of this year that DMN announced Apple Music hitting 11 million subscribers. To put Apple Music’s growth into perspective, Spotify took six years to hit 10 million paying users. Apple Music has added another two million users in just two months. The platform entered the music streaming market in July of last year and has managed to hit 13 million subscribers in just ten short months. If Apple Music keeps growing at this rate, we will see it hitting at least 15 million subscribers by its first birthday.

So, how is Apple Music growing so quickly?

The reason why Apple Music has been able to grow so quickly is due to the fact that people associate Apple with quality products that hold value, both on the hardware and software side. That brand power and reputation is undoubtedly a key factor in the early success of the service, with heavy advertising cementing the trajectory.

As well as this, Apple Music has also been able to benefit from the success of the iPhone and other Apple products, which has given the company a vast user base to tap into. With Apple’s brand power and reputation, as well as its vast user base, it’s no surprise that the company’s music streaming service is doing so well.

Without a doubt, that trajectory is applying heavy pressure on competitive streaming services. Spotify has raised $1 billion in debt financing to improve its service and to better compete in the streaming market. Apple, on the other hand, has its own billions to spend, with a paid-only subscriber tally that is nearly half of Spotify’s 30 million.

Despite the growth of Apple Music, Spotify still remains the dominant player in the music streaming market. Spotify has a wider range of features and offers a free, ad-supported tier, which has helped it to attract more users. However, Apple Music’s growth is putting pressure on Spotify to innovate and improve its service, which can only be a good thing for music lovers.

In addition to this, Apple has been investing heavily in exclusive content, which is helping to differentiate its service from the competition. Apple has signed deals with a number of high-profile artists, including Drake, Taylor Swift, and Pharrell Williams, to release exclusive content on Apple Music. This exclusive content is helping to attract more users to the service, as well as providing existing users with more reasons to stay subscribed.

Overall, Apple Music’s rapid growth is a testament to the power of Apple’s brand and reputation. With billions of dollars to spend and a vast user base to tap into, Apple has been able to quickly establish itself as a major player in the music streaming market. While Spotify still remains the dominant player, Apple Music’s growth is putting pressure on the competition to improve their services, which can only be a good thing for consumers.

6 Responses

  1. Remi Swierczek

    Terrible result in pursuit of $20B GLOBAL streaming mud puddle!

    They have just closed worse quarter since 2003 with sales at $50.60!!!!!

    We must switch to Discovery Moment Monetization or we will NOT
    HAVE MUSIC INDUSTRY!
    Google as a main ROADBLOCK is the best to do the surgery, however Apple with support of SUICIDAL LABELS and mega stars can also successfully start $200B music harvest.
    Let’s START with conversion of over 100,000 Radio stations to primitive music stores.
    One million dollars per station per year will give us $100B music business.

  2. Nicky Knight

    Actually it’s an encouraging result for the recorded music business.

    Apple and iTunes are our labels main revenue income and Apple music’s success is very important to us.

    The core income from recorded music for our label is still iTunes paid downloads – for us it’s still mostly a singles business.

    • Remi Swierczek

      iTunes use to be the best monetization source – it is almost dead!
      AppleMusic intoxicated with Daniel Ek’s “proven business model” is outright KILLING music goodwill. There is no way around it! 13M Apple streamers will deliver just $1.56 billion dollars in annual revenues – WRONG ROAD TO PROSPERITY.

      Inflation adjusted, 1999 CDs are worth today $67 billion dollars.

      Internet is made for $200B+ MUSIC INDUSTRY – unless you are clueless IDIOT.
      Many of those staffing o u r l a b e l s!

  3. BankruptMusicians

    Impressive. Once Spitify sees how fast Apple is getting paid subscribers, they will have to accept that restricting their shameful free tier and pushing paid subscriptions is the way to go. Also, match the payment rate of AppleMusic or watch indies remove their catalog in favor of better platforms like AppleMusic and Tidal.

  4. Nicky Knight

    Paid downloads isn’t dead at all … but you need hits to get the large numbers..
    iTunes is still the number one record store in the world ..

  5. Nick White

    Looking at the comments, I’m left shaking my head. This is supposed to be a good-news feel-good story about the state of PAID streaming and you guys manage to turn it into a story about how this is going to bankrupt musicians! Instead of whining, how about you CELEBRATE the good results of services such as Apple Music. Heck, even SPOTIFY has done so! Here’s the link from Billboard: http://www.billboard.com/articles/business/7348467/spotify-cmo-seth-farbman-interview

    I guess I’m just tired of the blame game. Industry blames the tech, tech blames industry and the labels. Fans blame musicians for being greedy and then the industry and its artists blame the fans (or pirates). Maybe, just MAYBE the answer is ourselves. We should ALL look in the mirror and start there. If we do, then we can solve the music problems. Just sayin’.