YouTube ‘Killing an Entire Generation of Great Artists’…

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Nikki Sixx has had enough of Google and its low-royalty paying streaming services. Sixx sends Google founder, Larry Page an open letter, which reads…

”Dear Mr. Page,

The sound of musicians knocking on YouTube’s door demanding change is growing ever louder.

Recently, as a result of action and statements made by artists as diverse as Sixx:A.M., Debbie Harry, Nelly Furtado, Jay Z, Garth Brooks, Katy Perry, Stephen Tyler and Billy Joel, YouTube’s CBO Robert Kyncl met with independent artist representatives and asked them to help pause this protest in return for action.

No action has been taken, meetings have been postponed, emails remain unanswered.  The lack of action has hit a sour note with musicians, so we will be RENEWING OUR PROTESTS and taking the issue into our own hands.

So we are now appealing to you Mr. Page, as a saxophone player who ironically credits his love of music as the inspiration behind the success of the worlds most valuable company, to step up. As the man who coined the slogans, ‘Don’t Be Evil’ and ‘Do The Right Thing,’ we want you take your own advice before irreparable damage is done to the future of artists around the world.  Artists from every genre are finding it impossible to pursue their art in a world dominated by YouTube.

Without changes, young musicians will no longer be able to make music for a living and the next generation of fans will be robbed of great artists.  Dreams of breaking into the music industry will effectively be unattainable.

In case you have not heard, here is a summary of complaints:

• YouTube unfairly pays artists and labels an estimated 1/6 of what its competitors, Spotify and Apple pay 

 

• Recent data revealed that vinyl sales contribute more to the music industry than advert funded streaming services, a market which YouTube dominates 

 

• YouTube claims to have paid $3 billion to the music industry to date. Spotify contributed $1 billion alone in 2015 according to the IFPI and while Spotify pays $18 per user per year, YouTube pays less than $1

 

• Even these funds are released only if the artist has a deal with YouTube, but unlike other services, the artist cannot choose whether they are on YouTube or not. Much of their material has already been illegally uploaded. 

 

• Artists are faced with a choice: Either license content to YouTube for a fraction of what should be paid and enjoy limited protection from YouTube’s content ID systems or be forced to issue take down notices for every single infringement on the system. Many including 5 time Grammy Award winning composer Maria Sneider, argue that this amounts to racketeering.

 

• This disproportionately affects independent and new artists who have their copyrights illegally exploited for free and cannot make a living from the music they create 

 

• YouTube make a big show of offering to pay legal fees for users wrongly hit with ‘take down’ orders, while offering no protection to the vast majority of artists whose material is illegally uploaded. They name and shame copyright holders who ask for their illegally uploaded material to be taken down. This actively encourages illegal uploads 

 

• The antiquated Safe Harbor provision of the Digital Millennium Copyright Act (DMCA) allows YouTube to operate in this way, protected from prosecution for illegal uploads while basing its business model on them 

 

• The total 2015 revenue of Google was $75 billion. The total annual revenue of the global music business, in comparison, is less than $15 billion. And yet music is the biggest driver of YouTube’s business – 82% of users are on YouTube to access music (IFPI). Google makes money from selling its users’ data to advertisers including those consuming music on YouTube 

Mr. Page, in Fortune magazine you stated that you felt that your ‘music training lead to the high speed legacy of Google’. Plenty of musicians are hoping for a high speed resolution to this dispute and to this unfair system.

Please act before it is too late.

Sixx:A.M. – James Michael, Nikki Sixx, DJ Ashba and artists worldwide”

Sixx says the only thing that he asks of Google is to stick to their motto and simply “Don’t be Evil! And do the right thing as far as artists are concerned, for the fans.”

Back in April, Sixx, alongside his Sixx:A.M. bandmates teamed up with other musicians to take a stand against Google-owned YouTube by campaigning for fair payouts.  Collectively, they aimed to get the streaming platform to raise its royalty rates, and to improve its standing as the lowest-paying streaming platform on the market.

But, the lack of action left Sixx with no other option than to appeal directly to Page himself. By sending this open later Sixx hopes that there will be a review of the YouTube royalty rates, which he says pays roughly one sixth of what other streaming platforms like Spotify and Apple Music pay.

(Image by Alec, Creative Commons, Attribution 2.0 Generic, cc by 2.0)