The New York Times Calls Bullshit on the ‘Apple Buying Tidal’ Story…

Did Tidal pull a fast one on the Wall Street Journal?

Apple isn’t even considering buying Tidal, according to another group of sources speaking with the New York Times.  Ben Sisario, a longtime respected journalist whose writing focus includes streaming music, dropped the buzzkill late Thursday.  “Two highly placed sources tell me that Apple is not buying Tidal,” Sisario tweeted.

That follows a Wall Street Journal report claiming the exact opposite, published just hours earlier.  “Apple Inc. is in talks to acquire Tidal, a streaming-music service run by rap mogul Jay Z, according to people familiar with the matter,” the Journal wrote.

A closer reading the Journal article suggests some flimsy claims, with plenty of contradictions to suggest, well, bullshit.  The report points to ‘exploratory talks,’ with Apple ‘exploring the idea’ of acquiring Tidal, with nothing concrete as it relates to purchase price.  “The talks are ongoing and may not result in a deal, these people said,” the report continued.  “Terms of the potential deal aren’t known.”

Exactly who the Journal’s sources are remains suspect, with some flowery language suggesting a story cooked up by Tidal brass.  “A deal with Tidal would bring two of the most legendary names in hip-hop to Apple’s camp, uniting East Coast and West Coast rap under a single business interest,” the Journal report waxed, sounding more like a press release than a hard-nosed business report.  And of course, a Tidal spokesperson declined to comment for the Journal’s report.

But what if this is coming from Apple?

There’s also the distinct possibility that Apple is the one juicing this story, with conflicting accounts reflecting an internal battle reportedly raging.  It’s all about agendas, and that has affected coverage at Digital Music News in the past.  Inside Apple, reports of internally warring camps abound, with opposing ideas on where to steer iTunes, Apple Music, and other music properties.  Hey, nothing like a splashy headline to push an internal agenda, though ultimately, this is just noise if an actual deal isn’t in place.

More as we know more…

Top image by mendhak, licensed under Creative Commons Attribution 2.0 Generic (CC by 2.0).



3 Responses

  1. Shit Boy

    Well eXactly how much are those musical streaming and downloading apps worth because I have 250 app products with the same stuff , Jay Z , and Dr. Dre has in theirs. As a matter of fact I just dropped 100 million units on a pre installed agreement the other day . . .::LX

  2. Doctor VCB

    Apple has no reason to blow $$$$$ on this they already made a huge mistake buying beats they will not repeat with another huge error.

    Tidal is Toast already!

  3. elijah

    Tidal is so far from being toast. It amazes me how much people hate on this streaming service. None of your guys know what your talking about because your getting your information from sources and not from the source. How do you know if apple had a private meeting with Jay z about Tidal? None of you know, all you can do is assume that it did or did not happen based on how you feel or some bogus info that your getting from your crappy sources. Like the old saying goes, where theres smoke theres fire.