In Kpop News, BTS beats out EXO and Seventeen in November, proving Kpop and hallyu are growing around the world.
The Korea Institute of Corporate Reputations released its December brand value index. This covers November 8 to December 9, and shows which groups currently have global mainstream power. BTS, or the Bangtan Boys, beat out top Kpop groups, EXO and SEVENTEEN. Results are based on 35,993,778 pieces of data and collected by the research institute.
BTS took first place with 7.3 million pieces of data attached to their name. EXO took second place with 5.8 million. Seventeen ranked in third with 3.7 million. Sechskies, BTOB, B1A4, Big Bang, VIXX, SHINee, INFINITE, B2ST, WINNER, Block B, B.A.P, MONSTA X, Super Junior, Shinhwa, 2PM, TVXQ, F.T. Island, 2AM, JYJ, TEEN TOP, and ZE:A made up the rest.
The Bangtan Boys are currently riding a strong wave of success in the Kpop, or hallyu, arena. Their second album, Wings, helped lead them to a strong showing in the list. Wings topped the Gaon’s physical album chart according to the Korean Music Content Association (KMCIA). EXO took second place with Ex’Act. BTS ranked in third with their first studio album, The Most Beautiful Moment in Life: Young Forever. EXO-CBX secured the fourth spot with Hey Mama! A KMCIA official said,
“The sales amount of the Chinese and Korean versions of ‘Ex’Act’ adds up to more than 800,000. But, since the index only counts individual albums, BTS’ ‘Wings,’ which sold over 710,000, won first place.”
While BTS is enjoying high physical album sales, the popular Kpop group, TWICE, conquered 2016 digital album charts. The Bangtan Boys said they want to be the “must-see-in-this-life kind of band.”
The Gaon Album Charts rank the best-selling albums in South Korea, similar to Billboard here in the States. The KMCIA collects the data each week.
BTS is a seven-member group founded in 2013. The Bangtan Boys’ Korean name roughly translates to “Bulletproof Boy Scouts.” The group currently enjoys several YouTube music videos with over 50 million views. Their song, _DOPE, has over 114 million views.