Say Hello to YouTube Live…That Is, If You Have 10,000 Subscribers

Say Hello to YouTube Live...That Is, If You Have 10,000 Subscribers
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Say Hello to YouTube Live...That Is, If You Have 10,000 Subscribers
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Image by Ron Mader (CC by 2.0)

Do you upload content regularly to YouTube? Do you also have 10,000 subscribers? No? Prepare to wait for live streaming, then.

After a limited mobile beta test, YouTube finally released their answer to live streaming. Dubbed YouTube Live, there’s just one problem, though: it’s only available for “top content creators” with over 10,000 subscribers (I only have 2, so I guess I’m out.)

The company first announced mobile live streaming last June. Today, YouTube wrote in the company blog,

A huge focus for us here at YouTube is to find new ways to let creators and viewers interact with each other and the videos they watch. And that’s why we’ve supported live streaming since, well, before Beyoncé even had a baby – way back in 2011! And in 2016, we witnessed the most-viewed political live streams of all time – the 2016 U.S. presidential debates – and we launched the world’s first 360-degree live streaming support with full 4K video, at scale and for free.

So what’s next? The roll out of our new mobile live streaming feature to every creator with more than 10,000 subscribers…

For those like myself, the company promised to that “the rest of you will have it soon!” Live mobile streaming will give top content creators,

a more intimate and spontaneous way to share their thoughts, lives, and creativity.

Top content creators can simply start streaming from the YouTube mobile app by hitting the capture button. The videos will have the same features as regular videos. They can be searched for, found via recommendations and playlists, and are also protected from unauthorized use.

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Image by YouTube

The Google-owned video platform will combine mobile live streaming with its brand new Super Chat service. Anyone watching a live chat can purchase a highlighted message in the chat stream that stands out. This, in turn, captures creator’s attention. Super Chats remained pinned to the top of chat for up to 5 hours. Depending on the time requested, Super Chats will cost users up to $500. The platform first tested the service with a few creators, including iHasCupquake, Great Library (buzzbean11) and Alex Wassabi.

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Image by YouTube

Alongside the live streaming news, Super Chat also officially rolled out for top content creators in over 20 countries. YouTube compared Super Chat to a fan paying for a front-row seat “in the digital age.” Content creators also have a new way to,

“keep connected to their fans while earning a little money on the side, let’s say for example, while shopping at Target or playing video games :).”

While Super Chat provides top content creators extra money, Javier Rodriguez told Mashable that it comes with a learning curve. Fans are still learning about the product, so Super Chat purchases have usually been under A$10 (or $7.64 US dollars). Despite this, Rodriguez is happy with the streaming platform.

Kurt Wilms, company product manager, explained the benefits of using YouTube Live.

“A lot of streaming platforms will let you go live, but after you’re live, your video will disappear. With Youtube, after you’re done streaming, viewers can come watch the replay.”

YouTube ended the blog post on a happy note.

“Stream you soon. :-)”

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