Korean superstars BTS are dominating YouTube, with ‘Not Today’ poised to smash another K-pop viewing record.
Updated, 11:45 pm (PCT): ‘Not Today’ actually didn’t break any YouTube records, according to data from YouTube itself. Here’s the complete update.
The following is the original article text from February 19th, 2017.
If you want to learn how to clock millions of YouTube views in record time, head to South Korea. Early Monday morning, K-pop superstars BTS blasted past the 6 million-mark in under 12 hours. By early Tuesday morning, the record books were being updated.
We’re still awaiting official confirmation from YouTube. But it now looks like BTS’ ‘Not Today’ has officially surpassed more than 6.2 million views after the 12-hour mark, and 10.98 million views within 24 hours.
The video was uploaded at approximately 12:30 am. By 3:30 am, the video had already surpassed the two million-mark. Heading into the final hours, the video was rapidly approaching the 11 million threshold.
That easily breaks the previous record for fastest-rising YouTube video by a K-pop artist.
Amazingly, that record is held by BTS themselves. Just last week, the group scored 9.4 million views in 24 hours with ‘Spring Day’. And last year, BTS surpassed the 6.0 million mark after 24 hours for ‘Blood Sweat & Tears’.
The fastest-rising, most viral YouTube video in history is PSY’s ‘Gentleman,’ which hit 100 million views in just 4 days. Fun fact: it took ‘Gangnam Style’ 52 days to reach the same mark, with pent-up demand building on the follow-up. Currently, ‘Gangnam Style’ is approaching 2.8 billion views.
‘Not Today’ is a high-energy, explosive track featuring elaborate dance choreography and multiple backdrops. Already, the track has received more than 500,000 thumbs ups on YouTube. Fewer down 7,500 have given the track a thumbs down, signaling huge approval from fans.
Here’s the video.
BigHit Entertainment, based in Seoul, represents BTS. GDW produced the music video itself.