In Just Two Years, Apple Music Has Reached 27 Million Paid Subscriptions

In just two years, Apple Music has hit 27 million paying subscribers.  It took Spotify more than 7 years to reach the same mark.

Last December, Apple proudly announced that their music streaming service, Apple Music, surpassed 20 million subscribers.  Now, half a year later, the service has 27 million paid subscribers.

The paid subscription numbers came as part of this year’s Worldwide Developers Conference (WWDC).  Held at the San Jose McEnery Convention Center, the Cupertino-based company also announced several new features for their streaming service.

Users who upgrade to iOS 11 can create profiles and share music with their contacts.  In addition, Apple has added a “friends are listening to” section.  This allows users to check what people they follow have listened to (as well as liked).

There’s also an “Up Next” list.  This feature will let users’ friends select the songs Apple Music plays next.  Spotify has already offered subscribers similar features.

Apple will also allow developers to build apps with the music streaming service.  Nike and Shazam are among the companies who have already taken advantage of this new feature.

Apple Music’s 27 million still lags far behind Spotify.  Three months ago, the Swedish streamer hit 50 million paid subscriptions.  However, this came nearly nine years after the service first launched in late 2008.  Apple Music has achieved 27 million paid subscriptions in just two years.

The news comes as multiple sources have confirmed a high-profile exit.

Top Apple Music executive Bozoma Saint John has resigned from the company.  Saint John was well-liked among her colleagues.  Insiders told Billboard that her exit may harm the company’s professional image.  A charismatic figure, Saint John was among the few high-ranking black female executives in the company.  Well-regarded for her presentation sills, she walked on-stage to demo Apple Music’s new user interface at last year’s WWDC.

Saint John and the Cupertino-based company have yet to issue a statement regarding her departure.  Saint John previously worked at Pepsi for three years as the head of music and entertainment.

Image by Mark Deerkoski (CC by 2.0)

4 Responses

  1. Cosmic

    I know it doesn’t help your argument and bias but it’s probably worth noting that Apple has been in the music business since iTunes launched in 2001 (16 years) so it is hardly a new comer to the space. They also don’t break out how many of the users actually use the service versus don’t know how to cancel it. Also Spotify added 10 million paid subscribers in 6 months and 20m in the year so logic would assume they have considerably more than 50m paid by now.

    Honest question: does the writer or editor of this blog own shares in Apple in any acccounts?

    • danwriter

      It’s also worth noting that Apple came to the streaming business with the credit-card information of millions of iTunes customers, a significant percentage of whom, one assumes, were able to be converted to streaming customers, too. That was a critical jumpstart.

    • Eilo

      Dunno, but I do have APPL shares, and I don’t subscribe to Apple Music or any other streaming service for that matter. However I do subscribe to Sirius and listen to local Terrestrial radio.

  2. music stowaway

    I think it’s marvelous news.. My source has advised me that Apple Music pays better streaming rates than some of the others..

    iTunes can still be a worthwhile revenue stream for some rare to find classic tracks, workout energy cover versions of hits,
    instrumental cover versions of the hits, karaoke cover versions of the hits.. and of course the big current day original hits still sell well on iTunes.

    Yes I realize that the glory days of the paid music download
    business has past and that it may be approaching the sunset
    cycle.. but it ain’t dead yet..

    There are an awful lot of tracks that have nil popularity as we’re in
    the age of blockbuster or bust !!!