BTS ARMYs Blow Millions on a Times Square Billboard (See Photos)

BTS Times Square billboard, paid for by ARMY fandom

Actually, make that two fully-blown Times Square ads, brought to you by Chinese BTS ARMYs.  How loyal are YOUR fans?

The music industry likes to talk about building fan connections.  BTS is practically writing the book on it.

Just this morning, tens of thousands of Times Square visitors were blasted with BTS advertisements.  And these aren’t just ‘billboards’ in the classic sense.  Rather, these are video-animated displays covering multiple panels with high-visibility.

They’re hard to miss.  And they don’t come cheap.  The ultra-expensive campaigns were bankrolled by Chinese ARMY fandom to celebrate the group’s fourth anniversary.  Depending on the total duration of the campaign, that total cost could easily cross into the millions.

A video of the campaign was quickly uploaded to YouTube, and view more than 150,000 times.

Here’s a quick look at the emblazoning in midtown Manhattan.

The pricey ad campaign follows a similar initiative by fans of rival group EXO.

That was also a birthday present from Chinese fans, and triggered back in April.  But that only upped the ante on BTS ARMYs, who were challenged to raise the money to outdo EXO.

ARMYs may have accomplished their mission.  But EXO’s birthday present was also pretty impressive.  Take a look:

The respective ad splashes aren’t happening by accident.  Both BTS and EXO are suddenly growing in the US, with Kpop starting to reignite stateside.  Just this year, both groups completed successful American legs to their worldwide tours.  Perhaps most encouraging is that both groups attracted a diverse crowd, including many non-Koreans.

The campaigns also symbolize a growing global embrace of Kpop, one that transcends petty politics.  Indeed, both of these ad campaigns are coming from Chinese fans, despite heavy pressure by the Chinese government to block Kpop.  Or, maybe that’s exactly the reason this is happening.

So who’s next?  The dual blasts from ARMY fandom and EXO-Ls are putting pressure on other fandom.  All of which is great for Times Square billboard companies!

62 Responses

  1. Avatar
    Anon

    You really want fan war? God!! I will pray for you to meet heaven and not a hell bro. Bless you bro!

    • Avatar
      springbutterflytears

      aw, darn. I’m going to hell, I sin too much by reading fanfiction. (I had to explain, sorry lmao)

    • Avatar
      PAUL RESHITKOFF of digitalmushitnews

      Yes.. Cos i am paul reshitkoff the dick ass man

    • Avatar
      Paul is shit sorry not sorry

      I thought for once you actually praised Armys for the effort bUT YOU JUST FUCKING DECIDED TO COMPARE BTS WITH EXO WHAT A STRAIGHT UP BITCH

      • Avatar
        Anonymous

        No no no bts is and always will be better than exo but i love them both b/c i am a multifandom and i am a ARMY and exo-L

  2. Avatar
    U horny fat biitchhh

    U little XXXX ….u had to bring in the Chinese government thingy here as well huh….u just can’t calm ur overexcited clit….I guess…..

  3. Avatar
    ???????

    Paul’s a EXO-L. He’s not bias or neutral a writer. He doesnt care for your opinions. So don’t bother say anything in regards to ARMY or other fandoms. He only cares for EXO.

    BTW, Paul. You forgot to mention that although BTS’s ARMY did similar like EXO for their Anniversary, you forgot to mention that ARMYs had TWO ADS in TIME SQUARES. One on Time Squares Billboard and the other at NASDAQ, which is across the street.

    • Avatar
      Girl, bye.

      nobody copied nobody, the billboards were made for everybody

  4. Avatar
    Kelly

    Are you seriously trying to start a fan war? Good luck dealing with hate once other fans see this.

    • Avatar
      springbutterflytears

      he’s trying,, lmao

      I’m not getting involved in this shitty drama.

    • Avatar
      Paul go f yourself

      EXO and BTS are not rivals for god’s sake. The member have good reports with each other and everyone is proud for each group’s achievements and progress. There’s no need for fanwars to exist

  5. Avatar
    unknown

    lol remember when you wrote that armys are poor for not being able to sponsor a billboard for them? and now you created this article with some slight comparison to exo’s billboard? get a life resnikoff

    • Avatar
      HarryPotterX Army

      This serves him well thanks to China army we armies r ready to take a bullet in our chest to save our boys….BTS forever….Army Forever….

    • Avatar
      Madein

      Yes that past article was trash. Chinese army’s scoffing at that news and hitting it even bigger. Smh

  6. Avatar
    exol

    Why did you write this, paul. Why. Exo and bts aren’t rival groups. The members of each group are actually friends, and respect each other. Please don’t twist this into something it’s not. C ARMYS were trying to do something nice for bts and here you are being a sour old puss about it because nobody would ever do something like that for you. Because you are a bitter old man who loves writing shit.

    • Avatar
      PAUL RESHITKOFF of digitalmushitnews

      I should write this cos i am paul reshitkoff the dick ass man

  7. Avatar
    K-pop ?

    Okay when I first started to read it I was like he changed but when I reached the middle part I realized you got more shite u didn’t improve boy get a life stop writing tabloid shit all the things you write is tabloid shit please stop writing and start living your life bro I’m actually an exo-l not an army you are a shameful to our fandom don’t ever write anything here I wish you good luck but get a life

  8. Avatar
    army

    hi pls stop hating on bts u lil shit. they are more successful than you’ll ever be

  9. Avatar
    PAUL'S TINY DICK

    THIS GUY IS SO FUNNY AND PETTY AT THE SAME TIME! HE KEEPS ON TRYING REALLY DAMN HARD ON HIS ARTICLES. I DON’T MIND IF YOU’RE GONNA CONTINUE TO TALK SHIT ABOUT MY BOYS, BC YOU ARE ONE OF THE REASON THEY’RE BECOMING MORE SUCCESSFUL AND CONTINUE TO SUCCESS IN THE FUTURE WHILE YOU’RE HERE CONTINUE ON MAKING THIS SHIT. BUT I DON’T REALLY MIND. I’M SORRY BUT THEY WILL KEEP ON EARNING MORE, WATCH THEM & PLS BE HEALTHY! 🙂

    • Avatar
      Just another denied biitch

      I bet he doesn’t even have dick….he has a ugly smelling clit….if he would have real balls then he would share his home location to us…..;)

  10. Avatar
    Love u Paul♥️U make my day

    So what’s next for u Paul….I guess Armies answered back ….now plzz I’m really looking forward to more of ur articles “ahem,ahem”…so I think u should cover up Stories like Jungkook not being arrested for making 19+ video while being underage….or JHope arrested for showing underwear in camera….or Nicky Minaj cheating on Drake to grind on BTS…or maybe BTS IS THE BEST GROUP IN THE WORLD….BREAKING RECORDS EVERY DAY….

    • Avatar
      Love u Paul♥️U make my day

      I was being sarcastic with my username Lil shit

  11. Avatar
    Love u Paul♥️U make my day

    U can also ask me if u need more stories for BTS…. I go by the name Min Yoongi btw….I would give u a sweet taste of my love for u if I ever meet u…(god forbid my thoughts)(I will make him listen to AgustD with noice level 300dB

    • Avatar
      Love u Paul♥️U make my day

      Ohh two corrections: my name is Mina yoongi or Augustina….since I’m a woman….and….I didn’t put last brackets cause the list continues…;)

  12. Avatar
    Meap.

    I get you’re an EXO-L, but comparing these two instead of showping how fans have similarly gifted this was wrong, as now everyone thinks your biased, as did I.

      • Avatar
        ¯\_(ツ)_/¯

        In which way do they suck? Is their infiring existence too much to handle or what? Haha go love yourself brr

    • Avatar
      Love u Paul ❤️U make my day

      …It’s a new style with a fresh type of flow….wrist icicle ride dick bicycle….come true y’all to get this type of blow….u wanna Augustina I got a tricycle….” ….Go to sweet Yoongi workshop and I will treat u with 300dB noise of AugustD maybe then ur mind will open for BTS…..?

    • Avatar
      ??

      Yet you are here, on a BTS related ‘article’.

    • Avatar
      Lilly please shut the FUCK up

      well someone can’t recognize talent

    • Avatar
      PAUL RESHITKOFF of digitalmushitnews

      I am the suckest in the world. No one can be sucker than me. Get lost! I am paul reshitkoff the ultimate dick ass sucker!

  13. Avatar
    DEAR PAUL

    Didn’t you get our comments on your past 100 articles about BTS? We hate you. Stop writing. I don’t understand how you find so much joy in starting drama, you are like a 12 year old girl. You just can’t stop causing pain and agony.

    • Avatar
      ¯\_(ツ)_/¯

      Even 1 year old kids are better than him lmao

  14. Avatar
    Honesty.

    These fans must all be from North Korea because they act as angry as that little penis dictator. These geisha-looking, little dick wanna be American R&B “performers” suck. They look like they are concentrating very hard when they dance, which means they lack rhythm… Four year anniversary, psst. Let’s see where these plastic pop stars are in 20 years. Smh. These faggot fans couldn’t hurt a fly. Talking about war. Lol.

    • Avatar
      ¯\_(ツ)_/¯

      You should change your bashing pattern, bae
      It’ll start to get boring, boring bae
      Ya playa haters you should love yourself brr
      sorry bae…but we dont give a shit about you.

    • Avatar
      60 year old American BTS fan

      I believe you will be in a hell hole hating yourself looking at your ugly self in a mirror in 20 years !!

    • Avatar
      To Honestly

      It’s actually impossible for us to be from North Korea. They have no access to the outside world and are closely monitored by their government. Plus I’m actually born and raised in America. In 20 years BTS will still be BTS because they want to be the longest landing KPop group out there so in 20 years you can surely heck them out again. And when someone concentrates very hard when they dance it doesn’t mean they lack rhythm. The create the rhythm and practice the choreography for hours everyday so why would they lack rhythm? In fact Jimin studied contemporary dance and was the top in his class whileJHope was an underground dancer who was apart of a dance crew and is considered a dance prodigy. Plus if you’ve seen V while he dances you would know that he’s not concentrating in the way your implying. I mean some Armies call him the Tongue Master. There’s also the fact that when they dance they do concentrate because they need to since their performing. BTS also doesn’t want to be like American artists. They want to be unique and different and a geisha is a Japanese female entertainer who was trained at a young age in the performing arts. You need to be more informed mister Honestly, because you got no jams.

  15. Avatar
    60 year old American BTS fan

    How sad!!! You are so xenophobic little person!
    Get a life!

  16. Avatar
    Paul Resnikoff

    Everyone, this is just an article about BTS ARMYs erecting billboards in Times Square. That’s it. Thanks!

    • Avatar
      Infires

      Then wtf is all that bullshit about Billboard making competition….and about Chinese Government….u r spreading shit…fine atleast spread relevant shit

    • Avatar
      anonymous

      then why are you making it out to be a competition?
      also why are you comparing bts to drag queens purely for the fact that they wear makeup in your previous bts article? why choose to drag bts and their fans down, what could this group of young boys who have done absolutely nothing to you get you so angry over their success that you have to write constant negative articles about them? in fact it’s not even negative articles now, it’s just defamation.

    • Avatar
      Fuck you

      Of course ARMYs and EXO-Ls will do this. All loyal fandoms will do this. And what ‘competition’ are you talking about? Why, do you think that every Kpop group or idol have the same debut date? No. Of course not. It’s only because Exo debuted in April and BTS debuted in June. No ‘competition’, no ‘outdoing’ each other. Fans are only doing this because they love and support their idols. And do you know, that you only receive hate from these fandoms from spreading fake articles, and bullshit crap.

    • Avatar
      is Paul Resnikoff a sociopath??? NO he isn't

      No more likely he is a psychopath, A sociopath typically has a conscience, although its weak. You legit just wrote an article saying how cheap ARMYs were for not buying a times square billboard and now you are talking about them blowing millions on a billboard. I hope the hate you have for BTS eats you alive, or that you run into an ARMY and they punch you straight in the mouth. I am usually against advocating violence but that the only thing bullies understand, SO this is me hoping and praying someone teaches you a valuable lesson one day.

  17. Avatar
    Anonymous

    Umm… I’m not sure what you’re talking about when you say that EXO and BTS have the same popularity in the U.S. EXO may have a bigger fanbase in China, but that’s doesn’t mean that they have the same popularity as BTS in America. Just stop trying to start fan wars

  18. Avatar
    Anonymous

    digital music news A.K.A an exo-l being salty of bts’s achievements

  19. Avatar
    Hey ARMYs

    The best way to shut shit-posters up is to ignore them. Don’t give them attention. Because that’s all this is. It’s just a dude shit-posting. (Predictably at that, because I remember thinking back when this same writer was accusing ARMYs of being too cheap to put up Times Square billboards for BTS, ‘You watch – if BTS does this, I bet they get accused of wasting money.’ And wouldn’t you know. Predictable shit-poster is predictable.)

    The best thing you can do is don’t rise to this guy’s bait or try to argue with him. This “news” site makes money off your outrage. Don’t give him the clicks. Zero clicks means zero revenue means less incentive for stuff like this. I know it’s obnixous, but just ignore it. I did until this article. I just had to come here and laugh at the hypocrisy. Now I’m done. Honestly, we all should be.

  20. Avatar
    Stupid Paul, karma will get back to you

    This is such a bullshit, you’re saying that BTS and EXO are blowing up in U.S well, why didn’t you mention BTS winning billboard? Or when they have a whole your sold out? Or the time huge American media outlets wrote article about BTS, I mean if they’re blowing up you should list examples especially BTS since they came to Las Vegas and LA recently, or are you too salty to mention it? Idiot hater who don’t have something better to do than write stupid and trash ‘articles’

  21. Avatar
    ••••

    Karma is looking for you what you gonna do when they come for you

    P.s if other armys find out about you writing shit about bts be ready because not every armys are chill about this. So stop it and write some good stuff instead of this

  22. Avatar
    Anonymous

    What’s funny is that BTS and EXO are actually pretty friendly with each other and so are the fans, with exception of people similar to you, who only feel the need to diss and bash others. But being as superficial as you are, of course you pick at everything you can.

  23. Avatar
    ARMYnonimous

    I’m done with you you dickless fucker. Have a good day and… EVERYONE! IGNORE THIS FUCKER! SERIOUSLY! HE’S A FAKE WRITER AND ONE HELLA USELESS HUMAN BEING!!!!

  24. Avatar
    For God's sake...

    Shame on you. It’s okay to have an opinion, but that stuff goes too far. How can you even have the right to say that you’re a journalist? You don’t even provide evidence for your far fetched stories (i.e. BTS had plastic surgery)! If that bullcrap is called journalism, then we’re seriously doomed. Please take those articles down and stop spreading false rumors as well as trying to start fanwars between BTS and several other KPOP Bands.

  25. Avatar
    Anonymous igotArmy-L

    Definition of the black hole in the exo fandom. I’ve talked to many awesome exo-ls and they respect bts but obviously respect is something you do not understand..BTS an EXO both work EXTREMELY hard. Which is why Army and exo-ls also work extremely hard to show our love for them. It’s not about the fanwar..especially not in this instance. Why don’t you talk about the fact that army is donating money to charity or exo-l raising money to support museums. But instead you compare the groups and insist that it’s being done to rival the other group. BTS and EXO have such a sweet relationship and always embrace each other when they meet. No matter what you do BTS will never be what you say they are and their relationship with EXO will keep growing <3. BTS and EXO hwatinggggg~~~

  26. Avatar
    GOFUCKYOURSELFASSHOLE

    IF YOU ARE REALLY AN EXO-L. BOI, YOU BETTER STOP MAKING SHIT UP ABOUT BTS. THEM GROUPS HAVE A GREAT RELATIONSHIP. AND YOUR LITTE COCK JUST WANT TO DESTROY WHAT THEY MADE! IF YOU ARE EXO-L, MAKE A FUCKING STORY ABOUT HOW GREAT THEY FUCKING ARE AND STOP MAKING A FUCKING FANWAR OR WE ALL ATTTACK YOU IN A DARK ALLEY!

  27. Avatar
    yerigrams

    And just when I thought you actually made a GOOD and NORMAL news article of BTS as well! This ain’t a competition y’all. EXO-Ls did something cool for EXO, ARMYs did something cool for BTS. End of story,

  28. Avatar
    Oso Perezoso

    Estuve buscando por internet sin exito :’v como se puede colocar este tipo de publlicidad … Alguien podría orientarme por favor