Exclusive: Landr Is About to Launch a Digital Distribution Service

Exclusive: Landr Is About to Launch a Digital Music Distribution ServiceCloud-based mastering company Landr will soon launch its own digital music distribution service.

Update: Shortly after we published this piece, Landr soft-launched its digital distribution service. It isn’t being publicized, though it’s now out in the wild. Here’s our original report from this morning.

Want to sound like a pro at a fraction of the cost of studio mastering?  Since 2014, Landr has offered cloud-based mastering for musicians across the industry.  Now, to compete with CD Baby, Tunecore, and ReverbNation, Landr will soon launch its own digital music distribution service.

So far, Landr has largely focused on cloud-based, automated digital track mastering.  After uploading your tracks and paying a per-track fee, the company applies a custom set of tools and parameters to each song.  The company claims not to work with any presets at all.  Instead, it provides intelligent mastering for just about any track.

But maybe that’s not enough to pay the bills. Or, it was always just one piece in a much bigger, more comprehensive service.

A source who spoke exclusively with Digital Music News says that Landr will launch its very own digital distribution service.  We later corroborated that information — and yeah, this is definitely in motion.

Now here’s where this gets a tad sticky.  Currently, the company has a collaborative partnership with CD Baby.  Which is, of course, a top digital music distributor.  Users who head to CD Baby’s page on Landr will find the following invitation.

Professional Sound In Just Two Clicks.

Master your tracks instantly. Hear a preview in seconds. Only $9.99 per song.

Users can then click on the page to head to CD Baby’s mastering site.

CD Baby offered an article on their website about Landr Audio Mastering.  However, the page now redirects to a general FAQ page about their own services.  We’ve heard that things aren’t so cool between the companies right now.  Like we said: a tad sticky.

Landr plans to launch their digital music distribution service in September.

It’ll compete directly against experienced music distribution heavyweights, which is no small thing. Indeed, the crowded space already includes Tunecore, ReverbNation, DistroKid, and CD Baby, just to rattle off a few entrenched names. To undersell the competition, Landr would most likely cut their rates.

+ Pandora Has Stopped Paying Artists Over 50% of Their Money

But perhaps the other trick is to layer in specialized mastering.  And in terms of business modeling, a digital distribution service would complement Landr’s current offering.  The company would likely get your music on Spotify, Apple Music, other streaming services, not to mention iTunes and possibly YouTube.

The company may also choose to bundle optimized track mastering for musicians who use their distribution service. Which is where the competitive advantage could come in.

[UPDATE]

Landr hasn’t responded to our report. But confirming our original story, Landr has now released their digital distribution site.  You can check it out here.

12 Responses

  1. distributors don't smoke crack

    How is this news? I’ve released stuff on them over a week ago. Signed up quick I guess. I forgot where I saw it mentioned.
    Quick review : Best daily stats of all distributors, from ALL shops. Prices are quite OK, you have monthly and yearly. only 3$ a month yearly paid and you have unlimited distribution. Which is basically the cheapest option on the market. If you have 10 albums on tunecore it would cost you 500$ a year after the first year, while on landr only $36.

    • Abe

      If you think $36 is the “the cheapest option on the market”, you should check out DistroKid.

      • distributors don't smoke crack

        UNLIMITED distrokid is 80$ a year. Landr is 36$, shit comment.

        • DistroKid

          DistroKid founder here.

          Abe is correct that DistroKid is $19.99 a year for unlimited uploads. Give us a try! You won’t be disappointed.

          Also we pass along 100% of royalties. Saw another comment here that “Soundrop is free” but actually they take 15% of royalties–so, not really free.

          Hope this is helpful to everyone! Thanks for reading 🙂

  2. Versus

    Intriguing. I hope they will be a able to afford to “buy a vowel” at last for their name.

  3. Shlomo

    So they arranged affiliate agreements eith CD Baby and Tunecore. Build their business and awareness from other companies promoting their master business than get some scale and create a competing business against the companies that helped them achieve success. Fucking Brilliant.

    • Anun

      That’s the real story here. Not just CdBaby and Tunecore but tons of other smaller aggregators and licensing services.

  4. Nelson

    There is only 1 DigitalDistributionDeal.com that is lifetime 1 time fee and includes LibraryDistribution.com as well as being ArtistsBandsLabelsStoresOwned.com