About to release a brand-new mobile app? Then comScore has some bad news for you.
According to a new report, Americans prefer spending most of their time on their smartphones. However, in a blow for developers looking to reach that audience, most people won’t download newer mobile apps. In fact, they prefer apps and services that they’re already familiar with.
comScore recently released their 2017 US Mobile App Report. Last July, the media measurement and analytics company surveyed 1,033 US smartphone users aged 18 and over.
According to the report, to engage with digital media, 57% of Americans used mobile apps. Smartphones had a 50% share, while tablets had 7%. Desktop use ranked in second place with 34%.
One key thing to note about the survey is that very few people use mobile browsers.
Only 7% of users said that they engaged with digital media through their smartphone’s web browser. 2% used their tablet’s browser.
Very few people actually download new apps.
Among those who actually downloaded apps, 13% downloaded just one new app a month. 11% downloaded two new apps. 8% downloaded three. 5% downloaded four apps. 7% downloaded five to seven apps. Another 5% downloaded eight apps or more.
Bad news for developers: people only prefer apps that they’re already familiar with.
Taking a look at the most-used apps among all age groups, did you know that Facebook and Google own the top six? They also own eight out of the top ten.
Facebook ranked as the highest used app with an 81% overall share. YouTube took second place with 71%. Facebook Messenger took third, with Google Search, Google Maps, and Instagram rounding out the top six.
Snapchat and Pandora were the only apps not owned by Google and Facebook that appeared on the list at #6 and #10, respectively.
One final thing to note: younger millennials actually preferred YouTube over Facebook, according to comScore. All other age groups preferred using Facebook.
Pandora Radio has also lost the older audience. The app appeared only for those aged 18 to 24, and those 25 to 34.
For more information, comScore has the study available here.
Featured image by Jason Howie (CC by 2.0)