No, this isn’t a line of plastic surgery recovery creams. But BTS’ branded line of sunscreens and cosmetics is about to get released. Here are all the details.
As BTS’ popularity soars worldwide, a myriad of moneymaking products are suddenly in play. Up next for BTS: a branded line of cosmetics, particularly a sunscreen line.
We first reported this smart cosmetics diversification back in June, part of a broader look at rampant plastic surgery addiction in Kpop. But these products are mostly focused around beautification and protection, according to the details we’re learning. Accordingly, BTS has joined forces with Korea-based VT Cosmetics to launch a branded lineup.
First up: a ‘BTS x VT Essence Sun Pact,’ which will include high-priced sunscreen products.
And here’s the best part: each BTS member will have their own dedicated products, starting with future solo superstar Rap Monster.
Rap Monster is obviously the biggest draw. And he’s probably getting groomed for a huge solo career. But while BTS remains white-hot, every member is drawing attention. That makes a varied lineup involving all seven members a smart ‘collect them all’ approach.
Yes, these ARMYs will buy pretty much anything you put in front of them — at pretty much any price.
That’s a money machine that’s difficult to resist, with BTS previously scoring a home run with a similar line of hand lotions. Smartly, a hand cream for each individual member was offered.
No word on exactly when the latest branded products will hit the market, but we’re hearing ‘early September’. Currently, there’s no pre-order possibility, though ARMYs are furiously pre-buying the group’s latest CD. Just 24 hours after the pre-order went live, the CD — Love Yourself: “Her” — topped Amazon’s CD and Vinyl charts.
Separately, US-based pop groups are undoubtedly taking copious notes. That could include an upcoming wave of American boy bands, encouraged by Kpop’s success.