Watch a Grammy Winner Write, Record, and Produce an Entire Album In Just 77 Hours on Facebook Live

https://www.facebook.com/EsperanzaSpalding/videos/10159220183305527/

Multi-Grammy award winner, Esperanza Spalding, is currently in the midst of a marathon session to concept, write, record and produce 10 songs in 77 hours for her new album.

The post on Spalding’s Facebook Page states:

Entering the studio with nothing prepared. Testing the theory that creations are at their most powerful the moment they’re released.

This feed will run uninterrupted for 77 hours. So if there isn’t much going on while you’re here, chances are it’s nap time. Please check back again later.

Only 7,777 records will ever be released, each signed, each package including a piece of the note paper on which we’re writing lyrics, chords and creation-related notes.

She invited collaborators Lalah Hathaway, Robert Glasper, and Andrew Bird into this LA studio to partake in this creation process for her forthcoming album Exposure. 

Spalding is renowned for her electric live performances. Well-respected in the jazz world, improvisation is the core of creation for most artists. But now we get a glimpse into the actual creation process. Not just for the recording, but the writing, collaborating and conceptualizing.

Every second will be documented – including breaks for sleep. It’s The Truman Show meets Big Brother (TV show) meets a Berklee College of Music master class.

Spalding wrote on her website:

 “I foresee that creating before a live audience will add excitement and extra inspiration energy. Knowing someone is watching and listening to what you’re making seems to conjure up a sort of “can’t fail” energy, the necessity to keep going because it’s live draws up another depth of creative facility that can’t be reached when you know you can try again tomorrow.”

She is releasing the album with Concord Records. They are only printing 7,777 CDs and Vinyl records. Each one includes a piece of Esperanza’s note paper used for music and lyric composing during the recording. Yeah, I just preordered one.

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You can too here

Briliant. Simply brilliant. Well done, Esperanza. In the new music business you have to get creative in the creation, marketing, promotion and fan engagement process. And team Spalding definitely rose to the occassion on this one. Major props.


Ari Herstand is the author of How To Make It in the New Music Business, a Los Angeles based musician and the creator of the music biz advice blog Ari’s Take. Follow him on Twitter: @aristake

About The Author

Ari Herstand
Writer, Musician, Whiskey Drinker

Ari Herstand is the author of How To Make It in the New Music Business (Dec 2016 - Liveright / Norton). He has been a DIY musician for over 10 years, has performed over 600 shows around the world and released 4 studio albums and 2 live albums. He has had songs featured on multiple TV shows, commercials and films and has shared the stage with Ben Folds, Cake, Matt Nathanson, Joshua Radin, Eric Hutchinson, Milk Carton Kids and Ron Pope. He created the music business advice blog, Ari’s Take in the Spring of 2012 to help DIY musicians navigate the independent world of music. Herstand was born and raised in the Midwest and got his start in the Minneapolis music scene. He rose to prominence locally and consistently sold out the 800 capacity Varsity Theater. He became the go-to musician in the scene for music business advice before he moved to Los Angeles in the Summer of 2010. Currently residing in West Hollywood, Herstand still spends a good portion of his time on the road touring. When at home he splits his time writing music, writing articles, writing his book (out December 2016 with Norton Publishing), playing shows at the Hotel Cafe and acting in TV shows (see him in his co-star appearances on Mad Men, 2 Broke Girls, Aquarius, Transparent, The Fosters, and others)

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