Jeep is now spotlighting Halsey for their latest Renegade model push. And this is some serious artist exposure.
Halsey just scored a serious advertising deal — with Jeep. The ad campaign, just disclosed by Fiat Chrysler Automobiles, focuses on youthful creativity and freedom. But it also puts a major spotlight on Halsey herself, with huge upside in audience growth.
Enter the focus model (car, that is): Jeep’s sporty little ‘Renegade’ SUV. “I’ve chosen to be loud, to be unique, to be authentic, to be unapologetically me,” Halsey opens. “I’m good at it because I’m unafraid. Every time someone tells me to be quiet, I speak louder.”
And if that was the verse, then this is the spot’s chorus: “I am Halsey: Renegade”.
The spot features Halsey’s latest single, ‘Bad at Love’.
All great news for Astralwerks Records, which got a juicy name mention alongside massive artist imaging.
And the sprinkling on top? There’s also a written credit, in case you missed the audio. All of which suggests Jeep is heavily aligning with the Halsey brand, and her connection to targeted buyers.
But Jeep is also tapping into the emerging artist vein as well.
That includes separate spots featuring Molly Kate Kestner, Uri Grey and Chloe Nixon. Kestner is inked to Warner-owned Atlantic, which is also making lots of noise with the signing of Danielle Bregoli, aka the ‘Cash Me Outside Girl’.
Each artist has her own spot, with each focusing heavily on the personality of the performer. “Jeep represents freedom, passion, adventure and authenticity – qualities shared by our Millennial artists,” relayed Olivier Francois, Chief Marketing Officer, FCA.
On the ad agency side, the auto manufacturer tapped DDB Chicago to shape the ‘Release Your Renegade’ series. So far, it looks like DDB is dialing very heavily into music to reach its target.
The spots will be splashed across traditional and social media. Accordingly, the latter includes typical targets like Facebook, Instagram, and Twitter.
All of which is part of a broader advertising approach by Jeep that blends bigger and developing artists. Just recently, the automaker triggered a mega-campaign with X Ambassadors.