Surprise! Apple Music Will Soon Surpass Spotify’s US Subscriber Tally

How quickly will Apple Music overtake Spotify in the United States?  As early as this summer, according to a new report.

Solidifying its position as the global streaming music leader, Spotify announced last month that it has more than 70 million paid subscribers.  Last September, Jimmy Iovine stated that Apple Music had slightly over 30 million users.  The service doesn’t offer a free-tier like Spotify.  However, ahead of Spotify’s highly-anticipated Wall Street bow, Apple Music may soon overtake its Swedish rival in the US.

According to the Wall Street Journal, Apple Music has added subscribers at a much higher rate in the US.  Per month, the platform has grown 5%.  Meanwhile, Spotify has only grown at only 2%.  WSJ cites music industry sources who have access to growth figures from both companies.

The news may hit the Spotify hard ahead of its public offering.  Private trading in the company pushed Spotify’s valuation to well over $19 billion last year.

Once the company’s Wall Street offering goes live, however, investors worry that it may never turn a profit.  In the past few years, Spotify’s losses have nearly tripled.  In 2015, the platform posted operating losses of $205 million.  A year later, the streaming music service lost $600 million.

Lavish spending also has unnerved potential investors.

According to a report last December, top executives earn seven-figure salaries.  The company will also spend more than $566 million on a 17-year lease in Manhattan.  Spotify had to pay almost $31 million in upfront payments.

Apple Music has also confirmed to WSJ that it now has 36 million total subscribers around the world.  WSJ calculates that Apple Music will become the top streaming music platform in the United States this summer.

WSJ’s report includes a silver lining for the Swedish company.  Despite Apple Music launching in more countries than its Swedish counterpart, Spotify has a slightly faster subscriber growth rate around the world.  So this is going to be a very interesting horserace in the coming months and years.


Featured image by iamOTHER (YouTube screengrab)

5 Responses

  1. Hahaha

    This is one of the shortest blog posts I’ve ever seen on DMN. Clearly Paul was so excited at this news that he couldn’t wait to hit “publish.”

  2. Artist Seeking Investor

    19 Billion not Million for the valuation 🙂

  3. Remi Swierczek

    Apple and Spotify are undeniable power houses of UMG endorsed music business suicide! Let’s look at ballpark numbers to CONFIRM THE SUICIDE:

    A/ SPOOFY: 70 million x avg. $4.5 ( Few $9.99 premiums in USA and $1 pre IPO premium in Iceland)
    Net gross: $4.2B in annual revenues.
    B/ THE FRUIT: 36M x avg. $6 (solid $9.99 for family deal in USA and $2 std. in China)
    Net gross: $2.6B in annual revenues!
    Add all other manure streamers on Ek’s DOPE at generous $3B and we will arrive with $10 billion dollars STREAMING COMPOST!

    $300B of pure gold converted to $10B of HORSESHIT!

    Another KEYSTONE of UMG suicide is made of YouTube/VEVO style ads still working hard to deliver single billion dollars in annual revenues in EXCHANGE for keeping $300B of music goodwill obvious to a DORK in take it all for free JUKEBOX to humanity!

    It is OVERDUE to get new FAIR USE ACT which will lock the music from abusive entities and will allow to convert at once 100,000 Radio stations, 5,000,000 public spots and 7 stupefied streamers to simple discovery based music stores!

    We can have $300B music industry by 2030!

  4. Anonymous

    Has Apple Music’s interface improved any? Seemed like kind of a mess last time I looked at it, but it’s been a while. I’m not always a fan of Spotify’s business practices, but I do admit that the actual Spotify software has always been pretty decent, in my experience.