Taylor Swift Ticket Prices are Sinking Below $50 In Multiple US Cities

Screengrab of Taylor Swift's upcoming show in St. Louis
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Taylor Swift’s ‘cheap seats’ are actually becoming affordable in a number of US cities.  And there are thousands of seats available in most venues.

Months after going on sale, tickets for Taylor Swift’s upcoming ‘Reputation Tour’ are becoming surprisingly affordable.  And, remain unbelievably available.

According to a quick scan of Ticketmaster’s website this (Tuesday) morning, prices have dropped below $50 in a number of major American markets.  And there’s wide open availability at most upcoming shows, with nearly every section still open.

+ A Detailed Explanation on Why Taylor Swift’s Reputation Tour Is a Total Disaster

And these aren’t podunk towns.  Instead, buyers in markets like Seattle, St. Louis, Boston/New England, and Cleveland are being treated to some unexpected price drops.  Prices in other cities appear to be steadily dropping as well — based on our spot checks over the past few weeks.

Here’s a quick sampling of the ‘deals’ we found on Ticketmaster.

St. Louis (Sept. 18th): $46.50

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Seattle (May 22nd): $45.50

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Cleveland (July 17th):  $45.50

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Detroit (August 28th): $46

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Foxborough, MA (Boston/New England) (July 26th): $49.50

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Tampa, FL (Aug. 14th): $47

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Arlington, TX (October 5th): $49.50

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Other markets are more expensive, though oftentimes, not by much.

In fact, we found several cities with tickets between $50 and $60, all of which suggests a broader slide ahead.

Those wishing to purchase premium seats will still pay a handsome markup, however.  That includes upfront, front row, or special box seats, which sometimes cross $1,000 in popular markets.  Still, these premium seats look widely available — also suggesting a drop ahead.

In fact, most would-be ticket buyers would be well advised to wait, simply because better deals are likely ahead.

Interestingly, these lower-priced tickets aren’t getting scooped up and resold on StubHub.  That could be a seriously bad sign, and an indication of unexpectedly weak demand.

The development follows a controversial approach by Swift’s team.  Instead of selling a giant pile of tickets upfront, Swift & Co. decided to initially release a smaller batch of tickets to dedicated fans.  Those ‘Verified Fans’ tickets were designed to reward fans for buying merchandise, albums and other items, though many complained that tickets were ultimately unavailable.

Fans who engaged in Swift’s online content, including videos, were also ‘rewarded’ (or not).

Meanwhile, Ticketmaster and Swift look intent to deny aftermarket ticket resellers from major profits.

That includes platforms like StubHub, which make healthy margins on marked-up, aftermarket sales.  Part of the strategic plan to minimize StubHub’s profits includes the aforementioned timed releases of batches of tickets.  But it also includes higher initial prices, a strategy designed to allow Ticketmaster to capture more of a ticket’s real market value.

One huge downside to that strategy is that tickets can remain on the market for longer periods of time.  And in the case of Taylor Swift, it means that few (or, none) of the upcoming venues get sold out.  That cools excitement, and certainly lowers the sizzle around the artist.

But it may also be training Swift’s fans to fish for the best bargains — for months on end.  All of which could be spelling lower demand — and lower-than-expected prices.



21 Responses

  1. Becca

    Ticket prices always started at $49.50, with batches available at a time – don’t make this clickbait

    • Horsey Boy

      Totally wrong! If that were the case you’d see them on Stub Hub.

      Ticketmaster disinformation machine

        • Eferrell

          Actually. When the first round of tour came out, the tickets that I was going to buy cost 47. Unfortunately I had to wait a couple days and bought tickets that still only cost 58. Since there was a second round of tour dates announced it makes sense that there are more 50 dollar tickets. But I guess I know nothing even if I literally experience it lol.

  2. Concerned

    Swift is a money grubbing white supremacist pig ? Only out to squeeze the naive fan base she claims to love.

  3. A bunch of swift morons

    No worry. Her daddy and rich friends will snap them up to save her REPUTATION.

  4. Anon

    You’re looking at the secondary seller market prices, as you did for your original “story”.

  5. Dele

    You fail to mention that the $45 tickets on sale are for disability accessible seating. All “normal” seats are still $70+, even in the nosebleeds. Disability accessible seating is usually marked down from normal seating, and this has always been the case for the reputation tour.

  6. youmobile samsung

    I had purchased a Washing Machine in 2010. Now its ” Drum Lift” costing Rs.150/- is not available with the company. They say change the entire Drum costing Rs.6,000/- Supplying spare parts for their products are manufacturer’s responsibility. Or they mean after six years throw your products away and buy new one? I have been calling Samsung Toll Free Nos. but not getting any responsible reply and they are not willing to give the point of contact details. I am afraid, unfortunately I have bought two samsung Airconditioners & Samsung Refrigerator. I do not know what will be its fate???????? I am really fed up calling Samsung.


  7. Steve Swift

    I saw them on StubHub in Atlanta on Saturday for $25 bucks right before the show. The problem is she is performing in Mercedes-Benz stadium which seats close to 80K people. Sorry Taylor, but your old news and finding 80K people to pay hundreds of dollars to see you just aint gonna happen.

    • Matt

      She broke the attendance and gross record of the stadium. 9m per show, 18m both mights and over 100k people in the crowd. You tried