Chinese Investment Consortium Is Eyeing a Gibson Guitar Acquisition

Gibson Guitar 163s (photo: Larry Ziffle CC by 2.0)
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Gibson Guitar 163s (photo: Larry Ziffle CC by 2.0)
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photo: Larry Ziffle CC by 2.0

Near-bankrupt Gibson Guitar may be plucked by an overseas investment consortium, according to preliminary acquisition plans emerging.

As Gibson Guitar girds towards default and potential bankruptcy, some interesting acquisition possibilities are emerging.  That includes a Chinese investment consortium that is looking for strategic opportunities in instrument manufacturing, according to multiple sources speaking with Digital Music News this week.

+ Friday, February 16th: Gibson Guitar Faces Imminent Bankruptcy After 116 Years In Business

An advisor to the investment consortium briefly stated that the investment group does not want to be identified, and is ‘considering many different investments at this time’.  Gibson is one of those options, though no further details were disclosed.

Another source stressed that the consortium is strategizing a possible buyout in the next few months, specifically the July/August timeframe.  That timing will help to ensure the lowest, most distressed ‘fire-sale’ price point, based on the due dates for multiple loan tranches.

Importantly, Gibson Guitar faces massive debt repayments at the end of July and into early August of this year, with nearly $525 million potentially thrown into default.

That situation offers the perfect ‘vulture’ or ‘fire-sale’ acquisition opportunity, especially if Gibson is forced into bankruptcy proceedings.

Just recently, a majority of Gibson’s creditors attempted to forge a deal that would effectively sideline owner/CEO Henry Juszkiewicz, and hand majority control to the activist creditor group.  That bid was reportedly rejected, according to Bloomberg, with Juszkiewicz attempting to secure separate loans to retain ownership.

Gibson Guitar Has 150 Days Until Bankruptcy — and a Brewing Internal War

Good luck with that, say observers, especially given Gibson’s abysmal credit ratings.  Just last week, Standard & Poor’s downgraded Gibson to a CCC-minus rating based on low revenues and high likelihood of default.  Earlier, Moody’s also downgraded the guitar maker, making it extremely difficult for the company to secure favorable loans in the coming months.

The Chinese investor group has ‘ample cash for buyout,’ one of our sources indicated.  But the group ‘wants distressed deals,’ meaning, a fire-sale.  Once purchased, the group is aiming to leverage the storied Gibson brand name to sell a lot more guitars.  The strategy involves more efficient manufacturing, better pricing, better distribution, and streamlined online retail sales and customization.

All of that would likely offer another blow to distressed instrument retailers in the U.S.

Just recently, Juszkiewicz lambasted guitar and instrument retailers for lacking imagination and failing to dazzle customers.  He also noted that guitars are largely stuck in a 1950s mentality, though Gibson’s attempts to modify its core product have been unsuccessful.

“As you can guess [the investors] like the [Gibson Guitar] name but that’s pretty much all they like,” a third source with ties to the consortium explained.  “So it’s ‘say goodbye’ to all the legacy retail relationships, the bad pricing, all the bad management.  The bankruptcy lets them clean that stuff out and start over — think total clean slate.”



10 Responses

  1. JustMe

    How very NON consumer centric… ” strategy involves more efficient manufacturing, better pricing, better distribution, and streamlined online retail sales and customization”.
    Manufacture all you want (moving to China???) but if you do not teach & inspire all generations, then there are no customers. Much less customers willing to buy instruments online when they are too busy streaming content.

    • JustMe

      PS- too bad the sale could not be restricted to a consortium of musicians and music fans… versus foreign bankers with swollen wallets. Interesting to see how many of the bankers can build a guitar and then play it.

  2. Pickerboy

    So, do you assume that current management have any real knowledge of or interest in guitars?
    You’d be wrong.

  3. Grateful_ed

    The Chinese will not be able to turn a profit on Gibson either. They will however make millions licensing the Gibson name to all the cheep Gibson knock offs made in China.

  4. Geo335

    Experienced Gibson and Fender pull every dirty trick in the financial play book when I was a dealer in the 1970s and 80s. The management after 1969 should have been in touch with what they sold and who their buyer were. Hartley Peavey should be the appointed heir to Gibson’s name. A great businessman and respected among dealers over the years