Bad News for Indian Streaming Music Companies: Amazon Prime Music Just Went Live

Amazon Prime Music
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Amazon Prime subscribers can now enjoy more — starting with music.

This is an exciting time for Amazon Prime subscribers in India.  After a soft launch of Prime Music and the Echo family last November, Amazon Prime is officially pushing these additions live.

Amazon recently signed a deal with T-Series, India’s largest music label. This brings into Amazon Prime’s catalog an additional 150,000 songs to the streaming service. It is a great move for both companies and helps to tailor the selection for Indian listeners.

Amazon has also inked deals with major labels in the country, including the likes of Sony Music, Times Music, Saregama, Tips Music, Zee Music, Warner Music Group and Venus Music.  All welcomed news for subscribers as there will be no shortage of Bollywood and regional music on the music streaming service.

Subscribers can also choose a preferred language.  Punjabi, English, Hindi, Telugu, Tamil, Kannada, Marathi, Malayalam, Bengali, Gujarati, Bhojpuri, and Rajasthani are the languages offered.   Additionally, the Amazon Music app enables offline listening.

The service will also smoothly integrate into Echo devices.  That’s already a feature in places like the US and Europe, though users often complain of the thin selection on Prime Music.

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Amazon’s bundling of music into a Prime subscription is making competitors nervous.

Already, there’s immense competition in the music streaming segment in India.  Local music streaming service players such as Gaana, Saavn, Wynk, and Hungama are battling against the likes of Google Play Music All Access and Apple Music.

Play Music All Access is available for ₹99 ($1.50) a month in India.  Apple Music is available for ₹120 ($1.80) a month.  But Amazon Prime will only cost ₹999 ($15) in India annually, or ₹83.50 ($1.275) per month.

That price includes unlimited access to Prime Video, as well as free same-day and two-day delivery options on hundreds of thousands of products on Amazon.  All of which is going to make a Prime subscription the best deal in Indian e-commerce today — and a huge problem for streaming competitors.