Apple Music Just Surpassed Spotify’s U.S. Subscriber Count

If Apple Music Had a Free Tier, Would it Really Have 400 Million Users?

Apple Music has now surpassed Spotify’s US-based subscriber tally — and is likely to widen the lead by Christmas.

Apple Music has more paying subscribers in the United States than Spotify, according to confidential details shared with Digital Music News this morning.

The source, a US-based, major distributor, shared a report detailing the subscriber tallies of several streaming music services, including Apple Music, Spotify, Tidal, and Sirius XM.  That report now ranks Apple Music as first in the United States, at least among primarily on-demand music streaming services (Sirius XM Satellite Radio, which operates in North America exclusively, has more than 33 million subscribers).

Both Apple Music and Spotify have more than 20 million subscribers in America, with Apple now a hair ahead.  The source requested that we withhold exact subscriber numbers beyond mentioning ’20 million plus,’ to protect confidentiality.

The data for 2018 also shows that Apple is experiencing a far stronger rate-of-growth in the United States, suggesting a wider lead over the coming months.  Trial users were not part of the comparison.

The results aren’t entirely surprising.  Back in February, the Wall Street Journal noted that Apple’s US-based subscriber growth rate was 5% in the U.S., compared to Spotify’s 2%.  Using that data, the Journal predicted that Apple Music was ‘on the verge’ of surpassing Spotify.

Spotify’s Financial Filing Makes You Wonder What People Are Really Paying for Subscriptions

Data on the average price paid per subscriber was not available, though we suspect that Apple is trumping Spotify in this category, as well.

Spotify’s freemium approach also includes substantial cut-rate plans, particularly for students, while Apple’s discounts appear more limited.

Overall, Apple Music now has more than 45 million subscribers globally, with an additional 5-10 million estimated free trial users.  Apple’s free trials typically last three months, with some exceptions (for example, in UAE).  Spotify boasts more than 70 million paying subscribers worldwide, with roughly 160 million overall users.

Apple Music Is Crushing Spotify In User Engagement — And the Latest Drake Numbers Prove It

That sounds like a serious advantage for Spotify, though a recent head-to-head battle involving Drake’s latest album, Scorpion, revealed some surprising differences.  Overall, Apple Music scored 170 million streams of album tracks during the first week, while Spotify amassed an estimated 130 million.

The disparity strongly suggests that Apple is achieving far better user engagement, especially given Spotify’s extreme promotional push for the release.  It also raises questions of just how ‘active’ Spotify’s 160 million active users are.

 


 

 

 


9 Responses

  1. Emil

    “Both Apple Music and Spotify have more than 20 million subscribers in America, with Apple now a hair ahead.”

    Is “America” here North America or just the US.

    Reply
  2. Remi Swierczek

    …and WHO should gives a F*K! Where is the music biz money????!!
    UMG boys and girls – do you know or care?

    Two music industry MUTANTS burning together with YouTube $300B of annual music goodwill obvious to IMBECILE to …we hope $30B of subs and ads in 2030!
    Last year they have delivered $6B out of $17.3B according to IFPI.
    NOTE: 1999=today $60B after inflation adjustment.

    Reply
  3. Joseph K

    Ask any musician who gets data from Spotify and Apple Music. Spotify numbers are always vastly better. Apple is run by cokehead liars.

    Reply
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  5. Will Buckley

    “A recent head-to-head battle involving Drake’s latest album, Scorpion, revealed some surprising differences. Overall, Apple Music scored 170 million streams of album tracks during the first week, while Spotify amassed an estimated 130 million.

    The disparity strongly suggests that Apple is achieving far better user engagement, especially given Spotify’s extreme promotional push for the release. It also raises questions of just how ‘active’ Spotify’s 160 million active users are.”

    Five years ago people didn’t think twice about adding free Apps to their mobil devices and Spotify with their “forever” free subscriptions must have millions if not tens of millions of dormant accounts included in their performance reporting.

    Spotify also seems to be constantly using their PR firm to crank out stories, because we seldom hear about Apple Music and their success.

    Reply

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