The Led Zeppelin Experience, designed for fans who just can’t get enough of Led Zeppelin.
The surviving members of Led Zeppelin have something new up their sleeve.
First spotted by LedZepNews, a trademark filing at the US Patent and Trademark Office has revealed the band aims to create a streaming service. Dubbed The Led Zeppelin Experience, the service is aimed at “providing non-downloadable prerecorded music online via a global computer network.”
The filing, the blog states, would focus on Led Zeppelin’s live audio recordings, and not studio albums. So, expect to only find the group’s live music on the service.
The group’s surviving members also included a description of the areas the Led Zeppelin Experience would cover.
“Entertainment services, namely, live audio performances by musical groups, live musical performances, live visual and audio performances by a musical group, live vocal performances by musical bands, theatrical and concert production; musical entertainment services, namely, recording, production and post-production services in the field of music, presenting live musical performances, providing non-downloadable prerecorded music on-line via a global computer network, providing live vocal performances by musical bands; publication of printed matter; production and distribution of television shows, motion picture films, video recordings and audio recordings.”
The filing comes almost a year after guitarist Jimmy Page confirmed the group had worked on a new project.
In a video for the Academy of Achievement last December, he subtly teased,
“There’ll be Led Zeppelin product coming out, for sure, that people haven’t heard, because I’m working on that. Next year will be the 50th year, so there’s all manner of surprises coming out.”
The band already trademarked The Led Zeppelin Experience in Europe and the UK earlier this year.
The trademark, again per LedZepNews, served two purposes. First, The Led Zeppelin Experience would cover “Clothing, headgear, and footwear.” Second, the phrase would cover “Entertainment services; musical entertainment services; publication of printed matter; production, publication and distribution of audio and visual material.”
Yet, in March, the US Patent and Trademark Office provisionally refused the application in full.
The group’s lawyers were told the phrase had matched other trademarks Led Zeppelin already owns for the band’s name. Undeterred, the group reportedly hired a US company to submit new information about the streaming service.
As with its European filing, the band has filed to trademark the phrase for clothing in the US. This includes “t-shirts, jackets, pants, underwear, sweaters, shirts, ties, skirts, socks, scarves, shorts, dresses, belts; headgear, namely, hats and caps; footwear.”
But, only surviving members can use The Led Zeppelin Experience name. Not anyone else.
Jason Bonham, son of the band’s late drummer, John Bonham, had used ‘The Led Zeppelin Experience’ for his band. Yet, his father’s band approached Bonham, asking him to change his group’s name.
Speaking with KSHE 95 in February, Bonham explained,
“They have plans for the terminology, Led Zeppelin Experience. And I was like, ‘Um, okay, but I need to keep the logo, JBLZE.’ One, I have the tag on my car, and two, I have a huge backdrop that I paid for last year. For me it’s about the music. So the name of it — I just wanted to keep the logo. So I said, ‘I got it. Jason Bonham’s Led Zeppelin Evening.’ I don’t know what they have planned, but I said, ‘Okay, I will clear the way so they can do what they wish.’”
Bonham had used ‘Jason Bonham’s Led Zeppelin Experience’ since forming his band in 2010. Yet, he quietly dropped the name last December, choosing to tour instead as JBLZE.
But, what else do we know about the service?
Unfortunately, the band has yet to confirm any details about the streaming service. So, we don’t know the cost nor the release date.
The group will next release Led Zeppelin By Led Zeppelin, its first official illustrated book, on October 9th.
Featured image by Happybeatle2 (CC by 4.0).