Amazon Music Unlimited Officially Launches in Canada

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Amazon Music has officially announced its expansion into Canada, where listeners can sign up for a free 90-day trial.

Canadian Prime members will pay $8 CDN a month or $79 CDN per year to continue the service after the trial ends.  A single device playback plan is available for one Amazon Echo for only $3.99 CDN per month.

One Canadian dollar is worth about 0.77 USD at present exchange rates.  Or — in reverse — one American dollar stretches to $1.30 Canadian.  So an $8 CDN price tag works out to about $6.15 US.

A Family Plan is available for $14.99 (also Canadian) per month for both Prime and non-Prime members. Prime members can get the Family Plan for a special yearly price of $149.99 CDN.

Amazon Music’s head of international expansion, Sean McMullan, says his company has seen such a positive customer response from the launch of Prime Music for Canada that Music Unlimited was the next evolution.   The proof of concept is solid up north.

Amazon Music is now available in more than 40 countries, offering ad-free music with unlimited playback and skips.

The battle for the top spot in the music streaming industry is an important one for Amazon. The company recently launched a media advertising blitz in the US, UK, and Germany last month to bring more awareness to the service as an alternative to Spotify and Apple Music.

So what’s the plan for total streaming dominance?

Amazon is hoping to use its smart speaker market dominance to capitalize on people getting their music directly from their digital assistant. That’s obviously why the One Device plan exists, as an option to give listeners access to music at an irresistible price — with a few caveats.

Amazon Music Unlimited’s launch into Canada will give Amazon another market to compete.  Right now the company sits firmly behind Spotify and Apple Music in paying subscribers, but that position could change.  The company hasn’t disclosed subscriber data, though some whisper figures already put Amazon ahead of Apple.

Ultimately, comparisons could prove complicated.  Right now, the calculation depends on whether Prime-bundled members are counted.  Obviously, not every Prime user is streaming music on Amazon, or even know the service exists.

Steve Bloom, head of Amazon Music, described their strategy as pouring fuel on the fire.  “We’re pouring fuel on the fire. We have established ourselves as the leader in music services where voice is all you need to control it.”